Posts by Kate Morris

Kate Morris is a well seasoned online marketer with a passion for teaching others. She has been in search for nearly 10 years covering the paid, natural, and social sides of search.
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Why Should I Choose You?

Best Business Decision

No matter what business you are in, this is the one question you should ask yourself everyday. If your sales are up or down; if your rankings are up or down. Big brand or small mom and pop shop. You should always be striving to be able to answer that question with more than just “because we are the best.” Best is subjective and in this world of low barriers to entry, you need a good answer to that question.

Not sure how to answer that question? It’s not just about being what the Harvard Business Review calls category creators (you must pay to view, sorry guys), the people that create an entire new business idea. It can be a number of things that we’ll review in a minute, but the point is that you need this not only for your business as a whole, you need it for many parts of your business. A good unique selling proposition (USP) is beneficial for: (more…)

Bing Webmaster Tools Does That?!?!?!

bing-it-on

We are almost all guilty of doing it, interchanging “Google with “search engines.” We use Google Webmaster Tools, we love Google Analytics. We have a love hate relationship with Google. But then there is Bing. They had a few large advertising campaigns to get more users on their search engine but they aren’t making head way there. Yet.

I believe that the more competition there is, the better for us all. Remember back in the day we had Yahoo, Google, Bing (Live), Ask and so many more search engines? Hell it was Ask that came out with some of the innovations that Google and Bing take credit for today. Integrated search and the three column layout. Ask totally did it first. (more…)

“What do I tell my journalism students about their future?”

reporter

Up next in our Integration Series is a very knowledgable lady from the US, Kate Morris. Kate Morris is the Lead SEO Consultant at Distilled in Seattle. She decided to take the integration angle from the journalism view.

A journalism professor at A&T in North Carolina asked a panel I was on that question during Converge South. Too easy, I thought, so I piped up immediately with my answer: brighter than ever before… if they see what talent they have and where it is needed.

The Internet has become the place that most of the younger generation (61% of Gen X) gets their news. The downside to that, of course, is that anyone can say anything online. Zero dollars, a computer and half a brain can get you a blog, so now everyone is a journalist–or are they? (more…)