I met and interviewed the Columbus SEO Team in Sydney, who are part of Aegis Media. They have recently grown in size and are at their biggest size to date. I wanted to find out how fellow State of Search blogger, Annabel and her team were enjoying working in Sydney and how it compared to their past experience working in Europe. (more…)
In order to do a fully comprehensive SEO technical audit, it helps to have a developer background. Many SEOs in the industry have such a background, which helps in being able to spot some of the more complex technical errors for a site.
However, for those that have come from a marketing background, it may be difficult to decide what the most important elements are to include in an initial technical SEO audit. When working with clients it may not be possible to fix all of the errors on a client’s site, therefore for the non technical SEO, these are the key areas that should be included in the audit:
Ade Lewis owner of Teapot SEO gave some great tips on how to carry out SEO for small businesses for as little as £350 a month at LinkLove. Small business SEO relies on face to face relationships with the client which is very different to those who have large clients and can be executed without many meetings/interactions.
Ade has a rule about opportunities. If he gets a good opportunity, he says yes. After last year Search Love, Duncan were Ade chatting at the bar and Duncan asked if he would like to speak and next year’s event. Now Ade is here presenting to over 300 people at LinkLove. This is the same way Ade approaches small business SEO. You need to optimise as much as you can. Be really good at least one area of SEO and know enough about the others, to amplify the business.
The afternoon session at LinkLove started with Rand Fishkin giving us tips on how your CEO can be a link building and social sharing machine. Being the CEO of SEOmoz and the fact that the company has built a lot of their success with Rand blogging every single night, there is no one better to talk about the role of CEO in link building than Rand Fishkin.
SEOmoz was built on many of traits and attributes that Rand had. Every one company takes on the passion and the attributes of their founders. It is not a good or bad thing. The CEO has the opportunity to move this needle.
The third session of the day, is from Distilled’s very own Hannah Smith who gave the audience some great tips on how to build links.
What has changed, is that link building has got real, you cannot get away from it. Hannah spoke about “Sustainable ways to building links”, lots of tips. It is worth doing, but it is hard.
Hannah is jealous of Rand, he builds links in his sleep, writes a blog post, hits and go to sleep. This does not work for everyone. (more…)
#LinkLove kicks off in a new venue this year and the first speak to take to the stage was Wil Reynolds. Wil’s presentations are always interactive and interesting and this morning’s did not disappoint.
Wil Reynolds spoke about “Head Smackingly Simple: Post Conversion Link Building Tips”. He started the presentation asking us “What if getting the link was not the finish line?” Wil said that getting the links is the start of something bigger, don’t just be happy by getting that one link. He demonstrated his point by going through a lot of case studies to show how getting the link is not the end of the story. If the concept of building links was a stair stepper then what would you do?
I met Charles Ryder, the CEO and founder of White Chalk Road in Perth, Western Australia just before the Christmas holidays. I wanted to find out about the search market in Australia and was eager to know about what 2013 has install for Australia.
We are a consulting and agency business, providing medium to long term ROI offering cooperative plans, working with key stakeholders in the business. Our slogan, “WCR is your road to online success, a journey with search specialists who care about your business”, means we have a customized search plan for each client. WCR is the most experienced and oldest SEO consulting business in Perth. We take a holistic approach to marketing and give each client a dedicated account manager.
I met David DeSouza, fellow meetup organiser when he came to my Search London meetup. I wanted to find out more about his meetup group and his SEO work in the United States. (more…)
I was invited to attend the BlueGlass party in London Victoria last Thursday night which also was the day when it was officially announced that Quaturo had been acquired by BlueGlass. I spoke to Kevin Gibbons on the night and asked him about the acquisition. (more…)
I met Eloi Casali when I was in Paris in September We had a drink in a typical French café near Gare du nord. I wanted to find out how the French/English SEM Director was enjoying working Paris after spending the earlier part of his career working in the UK.
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While I was in New York, I interviewed Matt Van Wagner, author of Search Engine Land, speaker at SMX and SES and President and Founder of Find Me Faster. We spoke about his business and the future of paid search in 2013.
This month the winners of the UK Searchawards were announced in London. After the awards ceremony some of the winners were interviewed, you can find these interviews with the winners here.
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