Search engine optimization is a business that’s still growing. Awareness within companies of the existence of SEO is still growing. More and more companies realize the potential value and want to jump on the bandwagon. But I have to warn you: SEO is not a solution by itself. It is rather a means to reach your online goals. Before you start with SEO there are a few things you should know. Here are a few questions you should ask yourself before starting with SEO.
What is the goal of your website?
The goal of SEO is not solely to get more visitors to your website. Your website has a purpose within your organization. Whether it’s to generate more online sales or to create a professional image of your company for potential clients, something has to happen with a visitor to become a valuable visitor of your website. They have to reach a certain goal. The goal of SEO should be to attract more visitors that reach more goals on your website. Therefore you have to know what the goal of your website is before starting with SEO. And most of all you need to be able to measure and analyze the effectiveness of your website. (more…)