Speakers
“20% of all desktop searches are local…40% of all mobile searches are local”
That’s a pretty good reason to be considering both mobile and local.
This is a wrap up of the session “Why Content Strategy is Crucial for Social Search” from SES London 2012. The session had the speakers Chris Boggs (SES Advisory Board; Director, SEO, Rosetta), Rachel Hawkes (Account Director, Elemental) and Krista LaRiviere, (CoFounder & CEO, gShift Labs) speaking.
This session was concerned with how social media affects search results and activity within the search results. Concentrating on search results in .com given that we are not seeing everything on .co.uk (yet!), but definitely the shape of things to come.
If you moved home you wouldn’t think twice about having your mail re-directed or telling your friends your new address. In fact, you may go out of your way to make sure everyone knows by throwing a house warming party and sending out invitations. However, a surprising amount of businesses when changing their website address or making significant changes to their web pages, CMS, content or URL’s let anyone know at all – least of all search engines.
The LAC2012 took place this weekend at the rather spectacular space at the Old Billingsgate Market, London. LAC is a four day event kicking off with the LAC Affiliate Awards on Thursday followed by speaker sessions on Friday and Saturday, and rounding up with a social on Sunday.
Heavily iGaming Centric as you would expect, and many of the speaker sessions were hardcore regulation sessions, but there were many sessions to help affiliates cover domaining, search tactics and ideas for how to work that audience. (more…)
Resolutions! We all make them, 20% of us break them by the end of January and 50% fail within 6 months. If you haven’t made yours yet for 2012 – here are the top 10 most commonly broken New Year Resolutions (with an SEO slant)
By now we all know what Panda is and which sites are the most likely to be affected. 2012 looks to bring more of the same algorithmic fun which means it’s time go on an SEO weight loss and fitness programme, and what better time than a New Year to put your site pages on the virtual treadmill, trim those low quality pages and firm up the existing content? (more…)
The Conversion Conference was held at the Business Design Center in Islington from Dec 30th – Dec 1st. The venue also hosted 3 other conferences the ‘Marketing Optimization Summit’, ‘Predictive Analytics World’ and ‘ecmod2011′ as part of the ‘Data Driven Business Week’ 2011. (more…)
The International Search Summit took place in London at the British Library on November 24th 2011. Having been to ISS New York earlier in the year, I thought it would be hard to top , but the UK session surpassed expectations with not only an impressive line up, but high level delegates from the world of international search.
Each session one was a gem in it’s own right. If you haven’t yet booked on to an ISS I recommend it, as it could just give you an insight into strategy that you may not be using for your less global campaigns. (more…)
The International Search Summit took place in London on Thursday at the British Library. I was due to write a full wrap up but there was so much great content, that many sessions deserve a post of their own.
This particular session was without a doubt one of the stand outs not only because it was presented by the awesome Marty Weintraub but the information presented came from an aimClear study of 7 Search Engines, 45 social media platforms and various countries for actionable SEO insights that has not even been published yet. (more…)
Following on from the launch of Google+ Pages for business, Google also announced that it was going to be possible to connect +1′s so that all of your +1 data from pages, ads and search results are pulled together to form an overall +1 total.
Connection was launched late last week when Google rolled out Social Extensions for Adwords. As with organic search results and more recently display ads showing annotations, you will also start to see personal annotations alongside Adwords ads if any of your friends or connections have recomended an ad using the +1 button. (more…)
I was all set to write a piece about something entirely different, but an attempt at identity fraud this weekend and the fact that I have had to do a lot of online research to find out if I am at risk, has brought up the question
When it is your job to be found online, are the search and social fraternity at more of a risk when it comes to ID fraud? (more…)
Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.
Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.
The First Session of the ‘SEO Track’ started with some breaking news about pagination options. Speakers included:
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