Having been spent a lot of time as a conference blogger in the last year writing an overview of speaker sessions, I thought I would turn the tables and spend some time with the people that in essence pay for the conferences we attend - the advertisers and exhibitors.
I recently had the privilege to spend a Bussmans holiday in Las Vegas at Pubcon 2012 on the Majestic SEO stand to find out what it takes to be an exhibitor whilst still continuing to market and run an award winning business.
Not quite a fly on the wall documentary, but an insight into how much hard work the advertisers and exhibitors put in to making the Expo Hall just as interesting to visit and how it is so much more than free mouse mats and flyers.
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