I was going to write a post about PPC Tips for Valentines campaigns, but as I started to research screens and brand positioning for the main Valentines product areas, I discovered a whole heap of things not working as they should, and a lot of tricks that are potentially being missed for both PPC and SEO.
I also found many things that could affect your bottom line, or issues that you may want to look out for before the busiest shopping period before Valentines Day gets underway…
I don’t mean to point fingers as things go wrong with e-commerce all the time, but a lot of these issues I see time and time again and many have simple fixes so I have used the actual examples I came across while doing my research that are currently live.
A quick check now, or a few additions now could save you a little more in advertising costs and make you a little more in sales revenue so don’t shoot the messenger!
(disclaimer: some of these issues may depend on your last delivery dates, regularity of search engine indexing and red-tape you have to go through before you can make any changes!)