A great intro from Bas at the Reykjavik Internet Marketing Conference to the ‘State of Search & Social’ track. Ever the historian – Bas states that the first guy that ever got social right was Jesus… then one of his followers unfollowed him…
Starting with the general idea of Search. In times before a great many modern things existed, if you wanted to know something, you would go to the most knowledgeable person in the town and ask them answers – both Search AND Social.
Next came the library where you would climb to the top of the stairs to get to the book you wanted – search.
Over time, we eventually come to the Search Bar – where we can now can search the entire world.
Search has been around for a long time and will be around for a long time in a different way – the next thing is Google glass – the future of social, the future for search – it’s going to be creepy search – but it’s still search. (more…)