Last week I attended the 2nd Content Marketing Show in London. For those who weren’t able to attend, I published a full round up of the event earlier this week.
For me, one of the stand out presentations of the day came from Luke Lewis; UK editor of BuzzFeed and prior editor of the NME. His session was titled ‘How to Grow Social Media Communities’.
During his presentation he offered up one piece of advice that really struck a chord with me – at both the NME and BuzzFeed, he’s found nostalgia to be a supremely powerful trigger for social sharing.
The human brain is a fickle thing. (more…)


