This post presents the best content shared on Twitter between the 6th and the 27th of September. At least for me
Who is an SEO? A professional who spents his days marketing a site in the Search Engines?
A scientist? An artist?
Maybe all of this.
What does make an SEO a real SEO? His knowledge of the algorithms, his brilliant link building skills, his ability in understanding the data in order to create the perfect mix of content, which make a site outstanding? Sure, but, if you think it they are more consequences of a deeper quality: ethics.
An ethics founded on the effort, based on a “desperate” curiosity, which requires us to learn continuously and never considering ourselves masters, but always apprentices.
This is the main concept I have learn, and discovered I was feeling as mine since my first days in this profession, while reading “How to be a better SEO” by Richard Baxter, his notes for his presentation at the last edition of Brighton SEO.