One of the most interesting news around Google Search last year was the introduction of Knowledge Graph, in May for English queries and in December 2012 for many other languages. Now the Knowledge Graph “covers 570 million entities, 18 billion facts and connections, and about three times as many queries globally as when we first launched it”, as Aaron Brown proudly wrote. (more…)
The day has come.
I waited almost 35 years to see it made into a movie, but – finally – between today and tomorrow The Hobbit – An Unexpected Journey will be released all over the world.
Expectations, suspense.
These two words are typically cinematographic; so much that almost all the entire movie marketing is based over them.
Only the movie marketing?
Not really, if you think about it. Our own Search Marketing industry relies a lot on expectations and suspense in its efforts, and the startup world is almost as good as the movie industry in titillating the expectations of its end users in order to gain brand recognition.
But, before, let’s return to the movie industry.
Almost inevitably in the case of cinema – and of any other product previously announced – rumors precede the fruition of a movie: the public does not enter in a movie theater completely unaware of what he is going to watch, and the vision of the first images comes always in a dialectical relationship, in terms of the creation of expectations, with the information that the viewer has before the start of the film. (more…)
Almost one month ago I received in my inbox an email from Google related to the Gmail Search Field Trial. This is a Google experiment presenting results from Gmail and Google Drive when you do a search in the Google search engine.
Google started the beta phase of at the end of August, with this update adding new features, like presenting results from your calendar and from your docs in Drive. (more…)
Big sessions kept on coming at Searchlove 2012. After the first morning and afternoon sessions which were more about strategy and the morning sessions on the second day which were more about tactics the afternoon again saw more in-depth tactics. (more…)
The first day at Searchlove was characterized by a strong strategical allure. Sure, there were few sessions which were more tactical, but the general tone was about marketing. I think it is ‘normal’ these days. SEO must (re)learn the Marketing part of Search Marketing, as it that part the one which will make SEO survive in this evolving time.
Today will probably be more tactical stuff, thanks to Richard Baxter, Dave Peiris, David Mihm and other speakers. The day is going to start. I already see Duncan Morris on stage. So let’s the chronicles begin: (more…)
After a much needed and good lunch (and a coffee escape in a bar close to the Congress Centre), we are back at SearchLove for the first two sessions of the afternoon.
There are two posts being written up to cover the afternoon of SearchLove, one by myself and the other by Jackie Hole.
And it starts with Wil Reynolds.
Good morning folks.
Today I will be live blogging from Distilled SearchLove.
You will see these posts shortly after the sessions end, revised by our amazing State of Search Editorial Team, who will make these posts look fully understandable.
SearchLove is surely one of the most advanced SEO conference in Europe. But is it just about SEO? No. Consistent with the evolution of the Search industry, SearchLove has shifted to a more wide range of topics, which is something we all must appreciate, as our job – as I to have written so many times – cannot be considered anymore something related to old classic SEO tactic.
This first post covers the morning sessions. So… let’s get started. (more…)
Another 15 days have passed, and if you were thinking that Google had enough with three updates in a row (EMD Update, Panda 20 and Penguin 3), here we have the happy band of Mountain View pulling another news: the Link Disavow Tool.
And Twitter collapsed again! (more…)
And here I am, Rand and John, wearing my tin foil hat for the occasion.
Because, let’s be honest, every single SEO blog is writing about how to use the new long awaited Disavow Links Tool the Search Quality Teams has rolled out, but not so many are publicly talking about what it may mean.
First of all, let me put the dots above the “i”.
I consider the disavow links tool über useful in some cases. For instance for sites hit by Penguin, which cannot remove toxic links for whatever reason. Or for those sites that have been hit by a negative SEO attack and do not have a robust link profile able to mitigate the attack itself. (more…)
¡Madre de Dios!
I mean, the last edition of my “Super Search Update” was very quiet, somehow intellectual, all about the nature of SEO, looking into the evolution of our industry and… tadà! here comes the Google Empire striking again. And while we all are still waiting its Death Star, announced at SMX Advanced in Seattle by Matt Darth Cutts, its updates, as the AT&T Commandos (Penguin, Panda, EMD Update) are attacking us in the name of justice and peace of the Empire, squeezing and smashing the Rebel scum.
Ok, I started a little too much melodramatic, but let me tell you: all that “peace” Google offered us during the summer (thanks, we could go on vacation), is now asking its tribute after the holiday season. (more…)
This post presents the best content shared on Twitter between the 6th and the 27th of September. At least for me
Who is an SEO? A professional who spents his days marketing a site in the Search Engines?
A scientist? An artist?
Maybe all of this.
What does make an SEO a real SEO? His knowledge of the algorithms, his brilliant link building skills, his ability in understanding the data in order to create the perfect mix of content, which make a site outstanding? Sure, but, if you think it they are more consequences of a deeper quality: ethics.
An ethics founded on the effort, based on a “desperate” curiosity, which requires us to learn continuously and never considering ourselves masters, but always apprentices.
This is the main concept I have learn, and discovered I was feeling as mine since my first days in this profession, while reading “How to be a better SEO” by Richard Baxter, his notes for his presentation at the last edition of Brighton SEO.
(more…)
Since many SEOs emerged from the cave, realising the hard way that three way links, splogs, private networks blogs, directory submissions, article marketing spinning etc were no longer advantageous tactics to get great results in the SERPs, Content has become a kind of mantra. The new magic silver bullet that you have to use to kill the archetypal monster that, for many people Google is.
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