Search mainly focuses on attracting visitors to your site. Brand managers and digital marketers optimize their sites in order to gain higher rankings in search engines to increase the likelihood of searchers to access the particular sites which as a result leads to higher website traffic. Apart from that though we also ought to think of other forms of optimization. So what happens when visitors land on your page, what other forms of optimization are in place to increase the success of a website?
In this blog post I will look into persuasion optimization, the numerous benefits it brings with it as well as 6 on-site persuasion techniques. Each of your site visitors has a different perception of value therefore I will provide a summary of the 4 most dominant persona types as identified by the Eisenberg brothers.
After having managed to attract visitors to land and access our sites, we want them to stay on it and act upon our call of actions, right? The umbrella term for this is persuasion optimization which focuses on influencing (hence NOT manipulating) and triggering visitors to act in a certain way that are beneficial to you. This could be in the form of feedback, making a purchase, donating, or even downloading a white paper in return for the visitor’s contact details. Once you have planned, designed, and optimized your content for your target audience you’ll see that your site becomes a far more efficient sales tool. (more…)