“To every action there is always an equal and opposite reaction” ~ Issac Newton
I recently found an old blog post written by ex-Verve Search genius, Sam Murray. I say ‘old’, he wrote it two years ago, but we all know that’s light-years in SEO world. Sam was waxing lyrical about guest posting, and how SEOs should start using it as their prime link building strategy.
“By featuring on high quality blogs you get the traffic and social interaction from regular readers, and the possibility of being tweeted about or liked by visitors.” – Sam Murray
However, back in the day, Sam was one of few who were convinced that the effort involved in guest posting was worth the juice. Many SEOs, specifically the ones who were more interested in quantity than quality, completely ignored the concept altogether. This meant that for Sam, myself and a handful of other companies and individuals who invested in guest posting experienced fantastic response rates. I remember, only 12 months ago, when I’d contact site owners with guest posts and they’d apologise for not being able to pay me for the content. They really struggled to grasp that I was happy to give them the content even though I received ‘nothing’ in return. (more…)