Most SEOs are focused primarily on organic search results in Google’s ‘standard’ web search engine. However websites that specialise in providing news have a different Google in mind when it comes to optimisation: Google News.
Biggest Single Source of Traffic
According to data from the Newspaper Marketing Agency the biggest source of traffic for UK newspaper sites is Google, generating over 45% of all visits. This data does not distinguish between the various Google search products, but both Hitwise and my own experiences with the Belfast Telegraph website indicate that the vast bulk of that traffic originates from Google News.