After Microsoft published its latest quarterly earnings last month, their Bing search engine received a lot of criticism. Microsoft’s earning figures showed that the division which is responsible for Bing was making a loss of $2.6 billion in the last fiscal year.
That’s quite a big loss to make, but that’s nothing new to Microsoft. They have a history of launching business models at a loss in order to grab a large chunk of market share (Xbox for example). (more…)