Next up is Stephen Pavlovich, giving us a small insight into the world of conversion rate optimsation. His top tips?
Boring but essential, especially for CRO. Many people get tempted to jump straight into the test – that’s like going to the doctor’s and grabbing the first bucket of pills nearest to you. Think:
- Research and analysis (why aren’t visitors converting?)
- Solutions (how can we fix this?)
- Develop + test
- Review and expand (more…)
At Pro SEO, Tamara Gielen rattles through some top tips for how to take advantage of email marketing.
First up, some common SEO themes Tamara (as a non-SEO) noted from listening to the talks in yesterday’s seminar:
Social will kill SEO
SEO isn’t sexy
Quality content is key
Spam makes SEO look bad
Hiring good SEOs is hard
SEO isn’t rocket science
SEO is hard to explain to people
There are not enough women in our industry (here here!)
Alex Craven, MD of Bloom is talking about how ensure SEO is considered alongside development, working in an integrated fashion – a combination of winning a political battle and employing incentive-based tactics.
Crucial point: Know your enemy
SEO has a bad reputation with some. Understand who of the team you may be working with is not your fan. Work with their concerns, be aware you need to win them around. (more…)
In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.
Tom Critchlow, Head of Search at Distilled keeps his message simple.
The Key: First who, then what
Time for a quick quote:
Leaders of companies that go from good to great start not with ‘where’ but with ‘who’.
From the book ‘Good to Great’ by Jim Collins.
In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.
Next up is a session on advanced link building by Wiep Knol, the Dutch link builder extraordinaire. Time for a quick quote:
“Links are still king. Not content. Content is just the king’s bitch.”
Mikkel deMib.
Wiep’s talk is all about specifically using content to get links, predominately through natural baiting rather than direct requests or ‘working’ the system. (more…)
In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there. Here’s the first one.
First up Rand looks at how to avoid losing all your links to twitter, instead of your own site.
Social sharing is gradually replacing traditional page linking. So are pages linking out less? Actually it doesn’t seem so. People aren’t linking out less, but good content isn’t getting links the way it used to.
How can we still earn traditional links? (more…)
It’s all about winning not losing
Sam Crocker from Distilled is my first presentation of the day, and it’s most definitely a winner. Sam is talking about focusing on going beyond just protecting your site, and thinking about getting on the offensive.
Some initial explanations of what this means. Think about looking at static vs dynamic. It’s not just about letting information come to you, go out and hunt down information that can help you and your site. e.g.
Ralph, better known as Fantomaster’s presentation is based on his own self-constructed link network, baptised Link Whisperer. So why should you do it? The simple answer:
You get 100% control over your in-links, which then allows you to fine tune your web campaigns and boosts your ranking potential.
Setting up a link network is not that complicated. Setting up a strategy for it is the difficult part. Without decent content, all link building campaigns will fail anyway. (more…)
Recently I’ve been reading a few posts across the search and social blogosphere touching on the issue of philanthropic campaigns within the digital industry. I’m always interested because it’s often about helping a worthy cause through the simplest of methods. If I can help out, why wouldn’t I? (NB. If there were ever any Catholics in my family ancestry, I definitely inherited their guilt. Taoist family guilt maybe?). It’s also often the root of some of the more innovative ideas around.
One post that got me thinking was by Justin Kownacki, entitled People Are Desperate to Care About Something. Is It You?. His remarks centre on humans’ natural inclination to want to help, and how we can cash in on that through strong imagery. He does make a good point: the general populous do want to care, they want to feel that they’ve helped a good cause so why not give them the imagery and the method to do so? It’s a trick that has worked for years – buy this washing up liquid with this very cute child on the front of it. It’s 50p more than your standard choice but 40p of that extra cost will go to charity. It’s no major impact on my shopping bill and it’ll help out those cute kids clearly portrayed on the front of said washing up bottle.
They’re age-old marketing tactics that may be as subtle as a sledge hammer but let’s face it – the brand makes their money, they help out a good cause that wouldn’t otherwise get that help and the consumer gets both the product they want and the smug satisfaction of knowingthey’ve done a good deed that day. Who’s the loser? (more…)
Dear Think Visibility,
I admit, when I was hauling my sorry carcass to breakfast this morning after having a little too much fun at #drinkvis, I was cursing our love affair and calling you not so flattering names. Of course, it was all a lie so I am writing to apologise and to tell you and the State of Search community what a wonderful conference you really are.
It was Think Visibility’s fourth outing and my second time heading ‘oop norf’ to partake in the Leeds hospitality, it did not disappoint – Dom ‘The Hodge’ Hodgson and his merry band of associates had ensured it was yet again bigger and better than the last event. (more…)
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