Yes it’s time for the second instalment of my live blogging from BrightonSEO, this one features the inimitable Malcom Coles and his learning from how popular gossip site Holy Moly uses free tools to work out what people are searching for and optimise their content for it. This is comprised of two main areas:
1. Where can you find what people are searching for?
2. How can you use that info if you site is in Google News? (more…)