Posts by Aleyda Solis

Aleyda is an SEO at the International Division of SEER Interactive. She speaks English and French besides Spanish, her native language. -- More articles and bio from Aleyda Solis
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Spain & Search Marketing: The 1st Edition

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This is the first post of a new monthly series where I will be sharing with you the latest search marketing posts, resources and events in Spain.

I’m happy to be able to create this list with frequent information about the Spanish search Industry –and related disciplines– since although the activity is maybe not as hectic as in the US or UK there are surely happening a lot of things, that unfortunately sometimes go unnoticed internationally. Let’s start with the latest ones:

Events

At the end of September a new edition of ClinicSEO –one of the main SEO events in Spain– was organized along eShow Madrid with talks about link building, strategy, analytics, international and e-commerce SEO. You can take a look here at the different SEO presentations. (more…)

3 Ideas to Create, Optimize and Track Your Web Content more Easily

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A situation I have found myself in different SEO processes working for large companies or news related sites with an experienced editorial team, is that instead of starting from scratch developing a content strategy (which is a very hot topic lately) my job is more focused on:

  • Aligning the already ongoing content strategy with SEO best practices to optimize and improve its organic search visibility and performance.
  • Implementing a workflow along with tools to facilitate the analysis, management and tracking of a large volume of information and make it also more easily scalable.
  • Following-up and measuring content results from organic activity and provide the necessary feedback to the editorial team to improve it.

In this post I will share 3 ideas I have implemented to successfully develop the previous activities. (more…)

5 ways to use Google Analytics and make your SEO life easier

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Google Analytics is one of the most valuable sources of information we can have to easily identify SEO opportunities, make decisions and optimize the sites we work for.

Nonetheless, with so many functionalities if we don’t use its customization features, the work of analyzing relevant data can be sometimes time consuming.

This is why I would like to share 5 different segments, visualizations, reports and alerts that help me to analyze organic traffic more easily and faster: (more…)

Visualize your Site’s Link Graph with NodeXL

I would like to share a recent new tool finding that hopefully can help you to analyze your site’s linking with an easier graphic visualization.

I’m a very visual person and when I get a list like this of a site’s links from Google Webmaster Tools, Screaming Frog or any other crawler I struggle to get the information I usually want as fast as I need: (more…)

6 Common SEO Questions and 3 Tools to Answer Them

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With so many tools out there lately it’s difficult to stay up to date to test all of them and identify which SEO problem can they help you to solve –which should be their final purpose after all-.

To help a bit with this here I share 6 common SEO questions and 3 SEO tools -that I have already tested- to answer them easily: (more…)

Implementing a Mobile site Version

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Decision Making with Google’s New Recommendations

Last week Google finally published an official set of recommendations for building smartphone-optimized sites. The recommendations announcement was written by Pierre Far, who announced them during SMX Advanced and had already commented at SMX London a month ago about how responsive Web design was Google’s recommended option to enable an optimized, mobile targeted site.

Because of the impressive growth of smartphone usage is understandable that Google is focusing on smartphones when giving recommendations, as they have been already doing for a while now by introducing a smartphone googlebot at the end of last year, the mobile playbook and our mobile planet -which are mobile usage statistics and trends sites, focusing on smartphones- and the how to go mobile site -with a guide of good practices and criteria to take into consideration when deciding to enable a mobile version-. (more…)

International and Multilingual sites: The Criteria to Establish an SEO Friendly Structure

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Although many articles have been written about international and multilingual SEO I would like to dive deeper in the decision making process and the relevant criteria to select the most suitable structure depending on the site business, geolocalization and language goals, requirements and restrictions.

After having managed a certain amount of international SEO processes I’m convinced that if the site owners would have known the most important criteria from the beginning and understood the consequences of their first site internationalization decisions they would have taken them more seriously, probably would have chosen a different option, ended with a much more cost-effective, SEO friendly structure… and I would have had a much easier job afterwards :) (more…)

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