Posts by Alex Moss

Alex Moss is Co-Founder and Technical Director at 3 Door Digital, and develops WordPress plugins.

RIMC 2013: Tools of the Trade #RIMC13

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There are a number of tools out there to help marketers gain success. These are tools that should help you get more out of your marketing efforts. In this session, the speakers will talk about the problems marketers face in a growing competitive environment, and what tools can do to help gain the edge needed to take things a little further than the competition and to understand your efforts better. This will be shown through case studies and examples (more…)

The PC is Dead. Long Live Mobile… & the Tablet! #RIMC13

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How has the rise of mobile phones and tablet devices affected your e-marketing, and how have you adapted to this fast growing target audience? What are the NEW rules for mobile marketing, and why should you care?

This session covers all you need to know about responsive design as well as other mobile solutions that can work for you (more…)

RIMC 2013: Site Architecture the Right Way – Shari Thurow #RIMC13

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What are we going to cover?
  • SEO, architecture and user experience
SEO is not about just simply “optimising for search engines” but instead about optimising for people. You then ficus on technology. Technology centred design is generally counterproductive to project and business goals. So what do we do?
  • Organise content so its easy to find
  • Ensure access to desired content
  • Prevent access to undesirable content
  • SEO is not about algorithms

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RIMC 2013: Duane Forrester – First Keynote #RIMC13

Keynote 1: Duane Forester – The overlap between social and search

Duane introduces himself as talking about the connection between Search and Social. He has written books such as “How to make money from your blog” and “Turning clicks into customers”. He has been in Search for 12 years and also dabbles in domaining.

In Search, 1 in 4 queries delivers a successful result. 42% of sessions require further refinement. 44% of sessions last more than one day. The key is understanding a “session” in the form of a customer. A query is a single action and a session is a collection of related actions over time. Keyword research is key to session opportunity as a customer may search for one thing on one day, and another related term the next day. Understanding the session lets you understand what that searcher is doing. Are they moving towards the sales funnel? This is the most important thing to focus on. Go into your search logs, find the data, understand what people are consuming and build a view of the reality of what that person is trying to achieve. (more…)

The Problem with Social Buttons and 301 redirects

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This is a guest post from Alex Moss. He is Co-Founder and Technical Director at 3 Door Digital, and develops WordPress plugins.

Last week I found myself launching a new company – 3 Door Digital. One of the tasks that I had to do was perform 301 redirects from the old pleer.co.uk domain to the new 3doordigital.com domain. That meant redirecting the content, but I wanted to keep the social ‘strength’ of the pages as well…

Amongst these pages were my WordPress plugins that have gained fantastic page authority and had thousands of social shares. Let’s take one of my plugin pages as an example – Facebook Comments. Here’s the statistics for the “top 3″ social buttons attached to the old pleer.co.uk URL (http://pleer.co.uk/wordpress/plugins/facebook-comments/): (more…)

Insights into a Facebook competition – from an Entrant’s Perspective

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This is a guest post from Alex Moss. He is Co-Founder and Technical Director at 3 Door Digital, and develops WordPress plugins.

This week was a good week for me and my wife, Anna. Between us we won 3 competitions. The first was a free WordPress theme, the second was a bottle of champagne. The third was the special one. We won a two night stay in a hotel in Tuscany and one free meal for two in the hotel Anna and I stayed in for our honeymoon. This post is about how we won this prize and what I did to win. (more…)

How to Share on Google+ from any website

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This is a guest post from Alex Moss. He is Co-Founder and Technical Director at 3 Door Digital, and develops WordPress plugins. He found a way to share to Google+ from an external site, similar to the tweet button, and wanted to share it with SoS readers. The post has been updated after the launch of Alex’ plugin.

The Problem

Since Google+ launched, I have been asked a few times about whether there is some WordPress plugin or code to allow people to share a URL to Google+ from outside Google+ itself, in the same way a tweet, like or +1 button behaves. In short, there wasn’t one. I don’t understand why, because as an SEO I’d want to make sure this was available immediately or at least used the +1 button somehow to add functionality to share the +1′d URL within Google+ for all/your circles to see. There is one now however!

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