While the SEO world is holding its breath waiting for the “next generation Penguin update” or “Penguin 4″, I want to put the spotlight on the importance of a thorough link clean up. Not after you get the warning from Google but in good time before you do. Cleaning up your link profile might save you from a lot of work and lost business when the big update rolls out. (more…)
We have tested Fresh Web Explorer, the new mentions tool from SEOMoz. Do we love it?
Fresh Web Explorer (FWE) is the newest addition of SEOMoz tools. It is no secret to the people who know me that I both love, praise and use these tools on a daily basis. Some even accuse me of having a major small crush on Rand Fishkin, the way I go on about “his tools”. In other words, my hopes for this new addition are high.
FWE is a mention tool that ”lets you research and compare mentions and links to your domain using the power of the Freshscape index”, a “30 day index of 4.3 million feeds (and counting).” FWE is not real time, but pretty close, there’s a new Freshscape index every eight hours. (more…)
Every audience is different, especially when you are speaking international.
Speaking to a Nordic audience can be a challenge, especially if you have never done it before. These are the lessons you don’t have to learn the hard way, if you read this post. (more…)
If you are targeting the Nordic market through search engines or social, there is some basics you should know about us and how we think, act and search.
I am a Norwegian myself, working mainly in the Nordic market. But I also work with people from the rest of the world, and I am always surprised how “foreigners” look at us. For instance, I was once asked by an american how I managed to drive a car over there, since all Swedes drive on the left side of the road. There`s two errors in that assumption. I am Norwegian, and Norway is not the capital of Sweden. And we drive on the right side of the road. But this is not the only time I have felt misunderstood. Surfing the web, I feel misunderstood every day. It is time for some inside information about the Nordic consumer. (more…)
The Google-push to punish ranking-data scraping will develop search and web content into a completely wrong direction.
The synergies of a combined strategy for SEO and PPC are well known, well documented, and to my knowledge, used by most (good) search-agencies. Even Google use it in their work to promote AdWords. To quickly summarize: Top listing organic + Top listing paid = more than twice the (relevant) traffic and visibility than if both were alone in the SERPS = great customer value. In addition to this, brands that take up more space in the SERPS are trusted more among searchers than others. All in all, SEARCH synergy gives Google what they claim they are looking for: better content, better websites, more value to their users, and more money back to both customer and Google.
Agencies and companies working towards giving their (potential) customers the best possible web content, work with search as a whole. They see what PPC and SEO can do together to make the user experience, the websites, the content and the campaigns even better. In this work, content optimisation is extremely important, and is often put under the SEO umbrella: (more…)
There have been written a lot of articles about SEO and PPC synergies, and how PPC can benefit a SEO campaign when it comes to both analytics data, keywords and visibility. But today, I will try another angle. How can a SEO geek bring your PPC campaign to a higher level? Here it goes, PPC advice from a SEO expert… (more…)
Being a new mom, just finishing off my maternity leave, I have done my fair share of baby book reading over the last months. Baby books are made to organize the world`s things for brand new people with no pre-knowledge. Babies and search engines are on the same level of naivety, experiencing things for the very first time every time they crawl, and therefore they can remind us of the most important basics of SEO.
As a website owner, it is not unusual to lose the perspective of your own content. Maybe you have worked for years to create unique, great content to rank better in the search engines. You have read about SEO and you have done everything by the book. And somewhere along the way, you lost your focus. The website is now about everything and nothing, and the rankings are not improving. Why? You have lost sight of the most basic element of SEO.
I see this many times every week when meeting (potential) clients. People over-complicate things in their desperation to rank better. And somewhere along the way, they lose both the rankings and the usability of their site. This is where the baby books can help us; to go back to the absolute basics of communication, and therefore also the very core of SEO. (more…)
Reputation management. A part of SEM that few want to admit that they do. Looked upon as shady business. Many thinks it is about removing search results or creating black-hat`ish spam to dominate the SERPs. But is it really shady business? N-O, not if you do it for the right reasons.
Reputation management is all about controlling the top 10 for brand related searches. Because your online reputation = your top 10 in Google. It is almost that simple.
In my opinion, reputation management is smart SEM that most companies (and also all people if you ask me) need to do, bad reputation or not. It is SEM with the goal of avoiding bad search results if, or when, the shit hits the fan. Reputation management is also the work to increase your overall online presence, aka. “traditional SEM”. It is controlling the SERPS for brand related searches, before someone else does it. Reputation management is all about a broad presence of great online content, content so strong and relevant that negative news stories, blog posts or forum threads can`t outrank them for brand related searches. It is what SEO and paid search should be all about; relevance and great content.
With that in mind, here`s my 8 most basic tips for reputation management, that anybody can do. No shady business, just relevant content! (more…)
The numbers from the latest Nordic search survey speaks clearly: In the Nordics we don’t want to mix social and search. In fact, 49% disagree or totally disagree that it is helpful to see recommendations from friends and family in search engine results.
Dear Google… I have been waiting for years now, and I think I have the entire search-community in the Nordics behind me when I say: When will local search listings work as they are supposed to? We are close to giving up, and you dear Google, might miss your chance in the Nordic SMB market…
Dear Google… So now Google Places is over, and Google+ has taken over as your local business pages. Does this mean that local listings will work now? I guess the answer is no, the back-end of Places is still the same as far as I can see… And that is the root of the problem; a system that simply does not work in the Nordics. (more…)
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