Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld

Google enters E-books market, launches E-Bookstore and becomes an affiliate network

Today Google announced that it has opened its very own bookstore. Not one where you can get a cup of coffee, sit down and read through paper books, but an online bookstore. No, not like Amazon either. You can’t get books delivered to your house. It’s a store for e-books. And we are not just talking scanned books by Google here.

With over 3 million titles in store and with 4,000 publishers as partners Google has really made an effort here. Amongst the partners there are major industry names like Simon & Schuster and Penguin and the Oxford University Press and Reed Elsevier. (more…)

Google gets social layer by layer, next step: social sitelinks

The actual “Google Me” in its full potential apparently will not be there until spring 2011 but in the meanwhile it does look as if Google is pasting the new social layers onto their search results step by step. After the “shared by” layer which was spotted in October and Hotpot in November, this time its Google itself revealing another one: Social sitelinks.

Do a search for “Twitter” or “YouTube” and you will see a friends name, combined with, if they have it, a profile photo. (Be aware, it doesn’t seem to be happening on every search, try several times if you don’t see it or update your Google Profile) The link goes to the friends’ content on the specific website. In my case when I search for Twitter I get Danny Sullivan and Zee, chief editor of The Next Web. The weird thing is that Google also returns Bing and Yahoo as my friends… (more…)

Gary Kasparov teaches Google how to play chess

On a Friday afternoon with very much snow. What do you do? You play some chess. Or you watch a video. Why not do both? Watch a video of one of the worlds greatest chess players ever. And how is that search? Or even social? Well, its Gary Kasparov visiting the Google plex and talking to Google engineers. He gives his insights on the world. And if Googlers can listen to this, why can’t we right? Enjoy!

The World Cup 2018 Bid: Trying to find out who has the most support

Today in Zurich Switzerland a lot of high placed people come together. They are all anxious to find out who will be organizing the FIFA World Cup Football in 2018 (and 2022, but we’ll focus on the 2018 one here). The final round is between four candidates: Netherlands/Belgium, Spain/Portugal, England and Russia.

During the day the four candidates can make their final impressions on the members of the FIFA who will be casting their votes in the afternoon. In the countries which are candidates this topic has been in the media a lot in the past few days. And almost everybody says the decision has not been made yet and that it all comes down to the last day. Also everybody says that its very important for the FIFA members to know how the support is within the countries. That is difficult to measure.

But maybe we can help the decision makers in Zurich a little bit to see if we can find out what the general feeling is in the different countries. And since we are heavy online users, we’ll be using some online tools to find that out. After all, we always say that online can tell us everything about how people feel, what they are doing and that we can predict based on these numbers. Lets see if we can find out who should be winning the bid… We’ll be using the four big sources on the web currently: Google, Facebook, Twitter and Bing. And we’ll be only using the free available tools they offer. (more…)

Google’s PR-damage-control: call in the special forces and change the algorithm

There was a lot of rumor this week about an extensive article in the New York Times which told the story of a merchant who seemed to be “winning” in the Google algorithms with a rather unusual marketing strategy: being mean to customers. Yesterday Google responded. And guess what, they went full force and called in the special forces and changed the algorithm…

Many sites picked up and analyzed the story. We also talked about it on the State of Search radioshow this Tuesday and Jeroen wrote a post “Bad publicity as fuel for your rankings” about it. Probably the best analysis of the article was given by Danny Sullivan on Searchengineland. (more…)

State of Search radioshow – episode 36: Groupon, reviews, Google evil and search and social

Bas and Roy were joined by Peter Young, a UK SEO who is also blogger for State of Search and a regular guest on the show. They discussed several different topics from the news in the past few days. Google which might be buying Groupon, how Google is maybe ‘evil’ and is being investigated by the EU, reviews and much more.

Also Bas told about the Dutch artist VanVelzen who “gets” social marketing and Peter spoke about his post “Search and social: A match made in heaven?

The shownotes are below. (more…)

Discussion: Google might buy Groupon, so what?

It’s Tuesday again, which means that there is another live State of Search radioshow today! Bas and Roy will today be joined by our fellow blogger Peter Young, author of the post “Search and social: A match made in heaven?” yesterday, a post which will surely be talked about on the show.

In the show tonight, which will be aired live on webmasterradio.fm (8pm European time, which is 7 in the UK, and in the US it’s at 2pm on the East Coast and 11am on the West Coast, join us in the chat room!), we will be discussing several different topics again.

One of the topics we’ll discuss without a doubt is the rumor that Google is buying Groupon. As you may have noticed this has been discussed on many different blogs already. And yes, we will give our take on it. But before we do that and because of the huge amount of discussion already taking place we’d like to get YOUR opinion on this deal.

So therefore today our discussion topic is:

Google might buy Groupon, so what?

(more…)

“Google Me” delayed until spring 2011: what are we waiting for?

We still don’t know what it exactly is or is going to be. But Mashable reports that we’ll have to wait some more before we are actually going to see Google’s latest attempt on going social, “Google Me”.

It seems as if disagreements on the design, purpose, and execution are holding up the project. This is something which we are used to when it comes to Bing, but Google now apparently also is feeling the pain of the large company and has to deal with bureaucracy. A source told Mashable “that he/she has heard “tales of disorganization and too many different teams working parallel or in conflict.”(more…)

We’ll miss you Jaamit

This morning we got news that one of the nicest people in search in the UK, Jaamit Durrani, has passed away. We will all miss Jaamit very much and are really devastated by this news. Therefore all the postings which were planned for today and this weekend have been canceled.

Our regards go out to Jaamit’s family. We’ll miss you mate.

(more…)

State of Search radioshow – episode 35: Raventools unlimited

This show Bas and Roy dedicated their entire show to one tool: Raven Tools. As guests on the show there were Jon Henshaw, Co-Founder & Product Manager of Raven Tools and Taylor Pratt, the Product Marketing Manager.

Off course all the elements of Raven Tools came by: what does the tool do, what does the future look like for Raven Tools and websites in general and much more. A very informative show on the tool and everything surrounding monitoring. Worth the listen!

The shownotes are below. (more…)

Google closes personal Adwords support in Europe

Google and Ireland are stirring things up lately. The bad Irish economy made Google and other tech companies stand up to any possible tax increases, but Google in Ireland is making another drastic and remarkable move: in 2011 dedicated account management Adwords support for agencies will be stopped.

The story, broken by Accuracast and also pushed on by Searchenginewatch, is remarkable because Google apparently is stepping away from the personal support they were offering and still are offering in the US. (more…)

Google no longer ‘counts’ Instant previews in Google Analytics

The new Google feature instant previews, with which you can ‘preview’ a page in the Google SERPS, has been ‘corrupting’ the numbers of viewers on the specific page in Google Analytics for the past few weeks. Because of an ‘issue’ in Analytics each time somebody looked at the preview was counted as a view in Google Analytics even though the visitor had never actually visited the page itself.

Google now tells us on their Analytics blog that they have “fixed this issue, and visits from Google Instant Preview will no longer show up in your Analytics account”. They will not be reprocessing the data to remove past visits. (more…)