Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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Bloggers highlight: Louis Venter (@louisventer)

Going up to the new year I decided it was time to give some attention to those who really make this blog: the bloggers. See what they wrote, look at how their year was and what their expectations are. A digital thank you for their work.

Yesterday we highlighted Lisa Myers. Today it is time for another blogger who was there from the start: Louis Venter. One of those people you meet and instantly have a click with. Louis is one of the nicest people I know. Besides that he is also very knowledgeable. He knows his stuff, and that shows in his posts in which he always shines that extra light on the topic. (more…)

Bloggers highlight: Lisa Myers (@lisadmyers)

This blog’s success is built upon the content. And that content is provided by our blogging team. With the end of the year approaching I felt the time was right to give these bloggers some extra attention. Sort of an online thank you. From today until New Years eve next week I will highlight the bloggers from State of Search. Looking at their best posts, finding out what kept them going this year and saying thank you. Today in the first highlight: Lisa Myers.

How can I not start with Lisa? Lisa is the co-founder of this blog. Early 2010 I decided to stop doing Searchcowboys and was looking for my own spot Lisa immediately reacted: “I want to join you”. It’s nice to have friends!

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Matt Cutts confirms: social signals do matter, also looking at author reputation

A few weeks ago Danny Sullivan wrote a very interesting article on Searchengineland in which he discussed the use of social signals in the rankings of both Google and Bing. He had approached representatives of both search engines who both said they were using Twitter and Facebook links as a ranking signal.

In his webmaster help videos Matt Cutts last week confirmed this. And not only that, he added some more information to it. He said that they are also “trying to figure out a little bit about the reputation of an author” on Twitter or Facebook, something he said they didn’t do in May this year. They changed that since May. See the video here:

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What will be the event of the year?

In the past week we have been asking you to tell us how you feel about which conference was the best one of 2010. We’ve had many people fill in the (huge) form, judging the events they’ve attended. Thank you for that! The voting now has officially closed and we are currently in the proces of counting the votes… The winners? They will be announced… well, see for yourself:

Marketeers, Google and Bing are forgetting to make use of the snow

Snow in garden

It’s snowing out there. There is no denying it. Take a look at my garden and you know that a big part of Europe is having some issues when it comes to the weather. Many parts are covered in snow which leads in some cases to panic. Trains stop working, traffic is jamming and flights are being canceled. In Norway they are used to this Lisa told me and they look at us with some pity, but here we are all a bit confused. How do we handle this?

And believe it or not, the weather is even influencing the way we search. Looking at search trends in the past few weeks you can see that the weather is keeping us busy. It’s another proof of how a marketeer should always look at what is going on around him or her and act on it. The same goes for the search engines. Google and Bing for example, they must be noticing something is going on. Right? Well, it doesn’t seem to be that way. Both marketeers as the search engines are not using the snow the way they could be using it to actually grab that “user intent” they’re always talking about. (more…)

Guestpost: Optimising Online in 2011 – by Sri Sharma (@srisharma)

re-targeting

This is a guestpost by Sri Sharma (@srisharma), managing director at Net Media Planet, in this post he provides his advice on the key developments in search to watch in 2011.

2010 was undoubtedly a year where return on investment (ROI) and added value reigned supreme – nowhere was this more true than online. With no let up in the opportunities that the internet and ecommerce provides, a comprehensive search strategy will be crucial to success in 2011.

Social media and new innovations have been in vogue over the past year but with a 40 percent share of online adspend, paid search is where brands are seeing the best returns. To unlock opportunities from paid search, and generate increased results, Sri Sharma, managing director at dedicated PPC specialist Net Media Planet, provides his advice on what to watch in the months ahead. Here are his top tips for marketers looking to maximise opportunities and add value to their brands. (more…)

What if Jesus was born now – The Digital Story of the Nativity

As you may know, I am a history graduate, which means I like a bit of our past. But I also like the present and all the ‘new stuff’ we have these days. This video which is currently going around on the web therefore is something which I thought was very funny and very much in line with what we cover here.

State of Search: our first year ends and the future begins

This post was originally written for the State of Search newsletter. If you want to receive unique content in your mailbox and get an overview of the best posts on State of Search first, subscribe to our newsletter here.

It’s February 2010 when State of Search for the very first time publishes to the world. We chose SES London 2010 to be the place we would tell the world there was a new blog out there. The initiative from me and Lisa was originally meant to be a place where we could publish our own stuff but very soon the first bloggers who wanted to join in showed up. Louis, Sam and Nichola were amongst the first to be part of a team which would grow very rapidly.

The team

Which brings me to the blogging team. There is no doubt whatsoever that the success of this blog has been all made by the bloggers. At State of Search we are not looking at how big the name is from someone who comes to blog with us, we look at their potential. We love to have youngsters eager to share their knowledge and open up to the world. And I think we’ve succeeded in that. The team has produced some fabulous content and has proven itself to also be a real time: we are all friends, even though some of us have never met. Note: in the coming two weeks I will be highlighting the bloggers here on the site, so keep your eyes open for that! (more…)

Linkresearchtools link alerts update

Linkresearchtools updated their link alerts. See a preview of their changes here.

Bing starts chase: updates on Maps, Local, Mobile, Travel, Image Search and Facebook

bing-android

If you live in or near San Francisco you can attend a lot of great conferences, gatherings or press events. One place I would have liked to have been this week was the Bing Search Summit.

At the Summit Bing presented a lot, and I mean a lot, of new features. This might be the actual start of the chase Bing is preparing towards Google.

One of the things Bing announced that Facebook likes will become more important in ranking but there are also changes announced on local, Maps, Mobile, Travel and Image Search. (more…)

State of Search radioshow – episode 38: Google’s SERPS: local and spammy?

Bas and Roy were joined by State of Search blogger Sam Crocker who recently switched jobs, going from Distilled to OMD.

The boys discussed the changing SERPS in Google. Google is more and more trying to push their own results, trying to keep them on the Google pages, not everybody is happy with that. Local is playing a bigger role and more spammy results show up.

The shownotes are below. (more…)

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