Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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SES pre-show speaker interviews: Anne Kennedy

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As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.

Today Anne Kennedy tells us what she will be doing and gives us advice on which sessions to go to. Anne, who is also part of the advisory board, covers fast-changing Internet trends, such as “Is Facebook a Global Player?” published January 2010 by Search Engine Marketing Journal. She often speaks at marketing events worldwide on search marketing. Anne also leads US-based Beyond Ink, who international partners with Nordic eMarketing in Reykjavik, Iceland, with offices in China, Czech Republic, Denmark, Sweden and the UK.
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Mike Grehan talks you through the SES London programme (part 1)

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SES London 2011 is approaching rapidly and if you have a ticket or planning to get one you might be wondering: what sessions should I go to, what is interesting?

The obvious answer to that is: everything is and pick what fits you most. But you won’t get much further with that kind of information. So I asked the person who can tell us best what is in the program to highlight and pinpoint some sessions for you: the one who set up the program, Mike Grehan. (more…)

SMX London 2011: 16 & 17 May 2011, State of Search discount

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The SMX, Search Marketing Expo, Conferences are getting ready for a new series in 2011. Next month the biggest one of the series, SMX West, starts in San Jose, but there are many more coming up, Munich in April, Sydney a week after, Toronto at the end of April and in May we see the biggest advanced SMX in Europe: SMX London 2011.

The show is once again organized by Rising Media and Third Door Media. The 2011 event will take place on 16/17 May and be held at The Millennium Gloucester Hotel and Conference Centre in Kensington. This is a different venue from the past years. (more…)

New special sections on State of Search: industry, tools and event news

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As you know State of Search wasn’t intended to be a news blog when we started. Slowly but surely however we have been covering more and more news, resulting in our own special News Section. We still are not a ‘real’ news blog, we are still looking for ‘the why and how’ in what is going on in the world of search and social. But we acknowledge that our readers want more, they want news too!

It is now time that we expand our coverage a little: we are next to backgrounds and news about search and social also going to bring you industry news, news about tools and specific event news. (more…)

State of Search radioshow – episode 44: Danny Sullivan about Google vs Bing

In this very special episode of our radioshow on Webmasterradio we were very happy to welcome Danny Sullivan as our guest. As you know Danny last week broke the story on the accusations from Google towards Bing that they were copying their search results. So in the second part of the show Danny talked to Bas and Roy about that story, how he got the story, what his thoughts were and more. A must listen for every search marketer out there.

Next to the talk with Danny Bas and Roy also discussed the number of blogs in Europe and Roy had his rant of the week about newspapers and online.

The shownotes are below. (more…)

Tweets can, may and will be used against you by the press

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We all know that what we put on the web ‘never goes away’. At least, not for a while. So what we put on Social Media is something which we should think about. Don’t just throw party pics on there if you are right in the middle of getting that perfect job. Think about whether or not you really want to be calling someone names on the web. We all know that. Right? Wrong…

Unfortunately one of the issues with Social Media is that many think that what they put on the web is theirs and theirs only. They couldn’t be more wrong. Social Media allows others to take that public content and run with it.

For those who didn’t realize that it has now been made official by the Press Complaints Commission (PCC) in the UK. They responded to complaints about articles published in the Daily Mail and the Independent in which Tweets were placed from Sarah Baskerville, an official from the Department of Transport. She had tweeted to her followers about having a hang over while at work. (more…)

Google is taking political steps towards EU regulators

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We’ve said it before, we will be missing Eric Schmidt when he finally steps down as CEO of Google in a few months. But he is still here. And he doesn’t seem to feel any need at all to stop adding quotes to his already impressive list.

This weekend he apparently told the UK Newspaper The Sunday Telegraph that Google might be willing to make changes to their algorithm methodology. This time it is not a ‘scary’ quote, but to say the least an interesting statement. It is another sign of Google getting more and more political with their moves.

The original article doesn’t literally quote Schmidt saying they would be willing to, but the indication is there. Google told Searchengineland that even though Schmidt didn’t literally say it like that it is not unthinkable, after all, Google already changes their algorithm often. And in some cases because of complaints. It is therefore possible that Google might make changes based on concerns from the EU. Still, if Google does make those changes, it would be very interesting since it would be changes made because of regulations-complaints, not complaints from a business. Whether or not Google really will make any changes remains to be seen. For now the fact that they are hinting at it may be enough. (more…)

Eric Schmidt speaking at DLD

Last week Eric Schmidt made a presence at the DLD conference in Munich. The Germans were very excited to have the almost ex-CEO of Google on stage. It is there that he announced that Google is expanding in Europe. And not just in London, they are also growing in Germany.

In his talk he adresses the next decade. And you have to admit: he is a good speaker. He had a nice quote again, children are either asleep or online..

State of Search brings Danny Sullivan back to Webmasterradio

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For me he is the original connection to Webmasterradio. For many years Danny Sullivan hosted the Dailysearchcast on Webmasterradio, bringing us the latest on what was happening in the fast moving world of search marketing. The for Danny very time consuming show ended late 2008. And I think there are still many search marketers out there who miss that show.

But tonight for the very first time in over a year Danny Sullivan will return to Webmasterradio. On our very own State of Search radioshow we talk to Danny about the story which has dominated the search world in the last week: the Google-Bing debate on copying search results. Danny originally brought that story on Searchengineland and then saw the story go world wide, even reaching international press. (more…)

Toolnews: Majestic SEO to Launch Site Explorer

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Link analysis tool Majestic SEO has been founded in 2004 but has only made real big steps in the past three years. In that time the tool has become one of the ‘must use’ tools in the industry.

Majestic has been rolling out new features frequently and has been crawling like crazy. In their last count they had crawled 319,570,555,501 pages and 3,146,399,791,446 Unique URLs. With that it has, so it claims, “the world’s largest link map”.

In a webinar next week Majestic will be demonstrating again a new functionality: MajesticSEO Site Explorer.
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SES pre-show speaker interviews: Crispin Sheridan

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As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.

Today we listen to the Senior Director of Search Marketing at SAP in New York, Crispin Sheridan. He is responsible for Paid and Organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. Crispin is a frequent speaker at SES and part of the SES Advisory Board.
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Industry News: SEO PR Training launches

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As you may know, one of my personal passions is teaching. I have a teaching degree and do a lot of training. For that reason I really like the news which is coming out today from one of our bloggers, Nichola Stott, and her business partner Claire Thompson.

The two specialists today announce they will launch a new joined venture: SEO PR Training. They will be offering “tailored SEO training to PR people and strategic media skills training to SEO practitioners.” The new company believes there is much work to do in the area of PR experts. (more…)

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