There are many tools out there. Combine them all together and you’ll come close to the ultimate SEO. Except for the human part. One thing which for the humans is very important when using tools is speed. They want the tools to be as fast as they possibly can be.
US based company Bruce Clay now claims its upgraded version of their SEOToolset is the fastest ever rank checker out there, processing upwards of 100 keywords per minute. (more…)
Yandex and Google are the two only ‘search’ related companies in the 2011 version of Fast Company’s list of 50 Most Innovative Companies. Search related companies are being outrun by their social rivals. Both Twitter and Facebook are above Google, but even these have to let Apple lead the way. On the list other social tools like Foursquare and Linkedin also take a prominent place.
The list, which is a yearly returning event, is an indication of how the different companies are being looked at when it comes to being innovative. It shows the trend of looking at Social but it also looks at more than just the web, making it an interesting list with names like Nissan (number 4) and Epocrates (number 10) as remarkable high scoring companies. (more…)
Where Apple is testing the patience and willingness of publishers by asking, no demanding, a big cut of the subscription fees for iPad apps, Google is taking the opposite direction. The service which Google today announced, Google One Pass, is in fact trying to give publishers everything they want.
At the Humboldt University in Berlin Eric Schmidt today announced the launch of this service. The way the new service is promoted by Google is a clear signal towards Apple: “Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content.” (more…)
Bing is the second largest search engine in the world. And Google seems to be feeling the heat of the Microsoft search engine, given their fierce reactions to the alleged copying of search results. Last week we had Danny Sullivan discussing this topic on our radioshow. This week it was Bing’s turn to talk on our radioshow.
We were very happy to discuss all sorts of different matters about Bing. We started of with discussing why it is taking Bing so long to get to Europe and moved on to how Bing uses user intent, where even super computer Watson came by. Stefan also talked about Google’s accusations last week of copying results.
The shownotes are below.
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With the discussion about JC Penney firing up around blogs and websites in the United States it is interesting to know what Google’s policies are when it comes to penalizing. Not just when a penalty is given, but also when it will be lifted. Google figured that it should be answering questions about this in their Google Webmaster Help videos. So Matt this week told us how penalties are lifted.
The State of Search Radioshow is becoming more popular every week. And not just with the listeners, also with the guests. They are lining up to be part of the show which airs every Tuesday on Webmasterradio.
Last week the show had Danny Sullivan on as a guest and this week there is another great name we can add to our impressive list of guests: Stefan Weitz of Bing.
Stefan Weitz is the director of Bing. He is the person if you want to know anything about Bing. So we’ll be asking him everything we possibly can about Bing’s strategy, when they will be coming to Europe, their copying skills and the difference between them and their competitors. (more…)
One event which has been growing rapidly is the International Search Summit (ISS). The conference originally started of in London but it has been organized in both London, Berlin and Seattle in the past few years. And the organization keeps on expanding. In 2011 they are now joining forces with SMX to give that little extra touch to the conferences. International search has been very much underrated in the big search events. With the combination between ISS and SMX both will win. ISS will reach the bigger audience and SMX will get that valuable information from the International scene.
The International Search Summit is a conference series dedicated to international and multilingual search marketing and brings together some of the leading search marketing experts from around the globe. Conceived and hosted by multilingual web marketing agency WebCertain, it has been running since 2008 and from 2011 WebCertain is partnering with SMX to run the Summit at SMX events across Europe and North America.
The show will this year be organized in San José, Munich, London, Seattle and New York. (more…)
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series. Today the stage is for somebody who has made a huge impact on the search industry: Bill Hunt. Bill in some ways is like the ‘father’ of search. Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages. (more…)
This weekend TechCrunch posted an article about how Search still sucks based on a story which came out through the New York Times last week in which a company was ‘caught’ buying links in Google. Arrington responded to this and Google’s attack on Bing last week by saying that search still sucks. It looked like linkbait from Arrington to me to be honest.
But there is a lot you can say about this, and a lot which will be said. We decided we would go to one of the experts on the matter to see how he feels about it. In the State of Search expert opinion we asked Dave Naylor about his views on the matter. He addressed Arrington’s article, but also the ‘battle’ between Bing and Google.
SES London 2011 is approaching rapidly and if you have a ticket or planning to get one you might be wondering: what sessions should I go to, what is interesting?
The obvious answer to that is: everything is and pick what fits you most. But you won’t get much further with that kind of information. So I asked the person who can tell us best what is in the program to highlight and pinpoint some sessions for you: the one who set up the program, Mike Grehan. (more…)
Yahoo! once was a powerful search engine, one of the top three in the world. Probably if you would go out on the streets and ask people which are the largest search engines they will name Yahoo! and Bing as the biggest competitors for Google.
In search however Yahoo’s role has been diminished to almost nothing. Their market share can be handed to Bing which is powering their search engine. With the cut of 700 jobs in December Yahoo showed it needs a new objective.
I’ve before written (on Searchenginewatch) that Yahoo was suffering from a split personality. Are they “search” or are they not? I then stated that I believed they could be much more valuable as a content company with a social focus. They may have listened. By announcing the launch of a ‘digital newsstand’ called “Livestand” Yahoo might just have found the right objective. (more…)
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