In this weeks episode Bas and Roy were joined by Jorg Ruis, who is the head of SEO for The Next Web and Twittercounter. In the show the guys discussed what kind of things Jorg encounters in his day-to-day job. Also some news-items were discussed.
The shownotes are below.
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Last week Google added the feature Instant Previews on the mobile to its mobile users. These users would now be able to watch snapshots of pages, something we were already capable of doing on the web.
We couldn’t however do that in the video section. Soon you will be able to. Google added the Instant feature to the videos making it possible to preview videos. (more…)
Something is up with Google and profiles. Maybe the rumors which are going around at SXSW about Google newest social efforts, supposedly called Google Circles, might have some ground after all.
Last week I reported about the new Google Profiles lay out. Google really seems to be moving with the Profiles because The Next Web noticed that on the Profiles Help Page it says “All private profiles will be deleted after July 31, 2011.“. What is Google up to? (more…)
Google is constantly making changes to their algorithm and to their SERPS, the things we are seeing when we do a search. We discussed a couple of changes last week and now I’d like to shine a light on a few others again.
Today we see several changes and tests appear in the SERPS. Some of them have been there for a while, others are still in test mode and again others are completely new. Let’s look at real time updates, number of words, calories and recipes. (more…)
We keep on asking for a competitor for Google. And all of our eyes are then focussed at Bing. So far in Europe we feel kind of left behind when it comes to Bing, even though they recently started moving towards European mainland by launching in France.
If we however look at the US as an example of what lies ahead we might see some interesting developments in the future. New numbers from Hitwise tell us that in February Google lost some market share, where Bing is gaining. (more…)
We share presentations from Eric Schmidt more often here at State of Search. He is a good speaker after all, and there is always something interesting he might be saying. And when Eric Schmidt talks about leadership you should keep your ears open, because that is a subject he knows all about.
In this video Eric Schmidt speaks at the IAB Annual Leadership Meeting in Palm Springs on February 27, 2011.
In a panel at SMX West, which has been going on in San Jose last week, both Google and Bing admitted that they have lists on which websites appear that should not be hit by algorithms. They themselves call it “exception lists” but in more general terms they could also be called Whitelists. This remark, which without a doubt was not intended to be harmful, might just harm the legal battle which Google is fighting in Europe.
The term whitelist is used by amongst others Foundem, who filed a complaint with the European corporate counsel about Google in 2006. The complaint was about how some vertical search engines got hit and others didn’t. That complaint is now being handled by the commission. And Google European corporate counsel Julia Holtz said in Brussels that the company doesn’t “whitelist or blacklist anyone”. Were they lying then or are they lying now? (more…)
At SES London I was talking to some very nice people from Microsoft. They asked me: is there a way we can make Bing work in Europe? Well, there are several ones off course, like for starters make it work in Europe! But I also mentioned people search. People search you say? Yes, people search.
The most done searchtype on any search engine is without a doubt the “ego search”, searching for your own name. But that is not what I’m directly talking about. What I mean is people searching for your name. Because that happens a lot too.
What if you could actually manipulate what people would be able to see as the first result on your name? Sort of like an overview page which tells the searchers who you are and where on the web they can find you? I can hear you think: a Google Profile you mean? Yes in a way I mean that, wouldn’t it be great to have that on the top of the results. That’s what I suggested Bing would do, play the ego-card so to speak. (more…)
Matt Cutts answers questions on the GoogleWebmasterHelp channel. In this question he answers a question about what to do with your strategy in 2011. He names the obvious ones: speed, control of the CMS, internal linking and internal education. But he ends with a big one: social media marketing. He doesn’t say Social Media is part of the algorithm though, just that it influences readers and possible bloggers.
Last month Yomego, crunched the data with Alterian’s SM2 tool to create what they call “the world’s first Social Media Reputation Index.” This index tries to benchmarkt a brands popularity. They look at reach recency and satisfaction recency online.
This ‘algorithm’ resulted in a list of brands and how they are performing socially on the web. And they were smart enough to throw in an infographic. (more…)
It is clear that mobile is not just a growing market, it is a market to really dive into. Mobile is interesting for both search engines and for advertisers. Research performed (in the US!) by Efficient Frontier shows us that the number of mobile searches and mobile paid ads is growing rapidly. But CTR and ROI still stays behind.
Efficient Frontier tells us that already 10-15% of traffic on average comes from mobile devices. And that’s an average, if you look at specific markets these numbers can sometimes even double. The research also shows that 5.4% of all paid search impressions currently come from mobile devices, which is a huge growth compared to last year. This means that by the end of 2011 Efficient Frontier believes that “somewhere between 7.0%-9.5% of search advertising dollars could be spent on mobile devices”. (more…)
In this weeks episode Bas and Roy were joined by Li Evans, author of the book Social Media Marketing, which we reviewed last week. They talked about the book, how to “do” Social Media, but also about Google’s latest acquisition BeatThatQuote and Google’s Farmer update.
The shownotes are below. (more…)
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