At SES London I was talking to some very nice people from Microsoft. They asked me: is there a way we can make Bing work in Europe? Well, there are several ones off course, like for starters make it work in Europe! But I also mentioned people search. People search you say? Yes, people search.
The most done searchtype on any search engine is without a doubt the “ego search”, searching for your own name. But that is not what I’m directly talking about. What I mean is people searching for your name. Because that happens a lot too.
What if you could actually manipulate what people would be able to see as the first result on your name? Sort of like an overview page which tells the searchers who you are and where on the web they can find you? I can hear you think: a Google Profile you mean? Yes in a way I mean that, wouldn’t it be great to have that on the top of the results. That’s what I suggested Bing would do, play the ego-card so to speak. (more…)