Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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Tonight: the 50th show of State of Search on Webmasterradio with @lisadmyers and @peteyoung

stateofsearch_webmasterradio

On March 2nd 2010 we did our very first State of Search radioshow on Webmasterradio. Now a little over a year later it is time for episode number 50!

We’ve had some great guests on the show, off course our ‘close relatives’ The Myers family (Jon and Lisa), Peter Young, Sam Crocker, Nichola Stott and Evert Veldhuijzen, but also ‘big names’ in the industry like Richard Baxter, the Critchlow brothers, Bing’s Stefan Weitz and let’s not forget Danny Sullivan. Many great guests who all made sure we had great shows.

You can listen to all the 49 previous episodes here, but I would urge you to tune in tonight LIVE for our 50th show, 7PM UK, 8PM Europe, 2pm on the East Coast and 11am on the West Coast,in which Lisa Myers and Peter Young will join us to discuss the latest developments in search and social. See you there?

What if… it was a world without Google (infographic)

no-google

What if… there was no Google? What if Sergey and Larry had never met? We would have had no Google docs, no Analytics, no Maps, No Gmail, no Blogger. But there would be alternatives. We wouldn’t search with Google but maybe Bing or Yahoo. But the question is, would we be better of…?

A great infographic by Singlegrain an Obizmedia shows us what if there was no Google… (more…)

Bing keeps growing in the US: now 30% marketshare

Bing-stairs

We cannot longer be ignoring Bing as a major competitor in the search market, at least when we are looking at the US that is. According to Hitwise Bing now has over 30% market share there.

In the last month Bing gained almost 2% market share growing from 28.48% in February to 30.01% in March. It’s rival Google lost about the same share and went from 66.69% to 64.42%. Bing’s partner in crime Yahoo also so a rise: Yahoo powered searches went from 14.99% to 15.69%. (more…)

Google allowed to go into travel by Justice Department, but antitrust is next

google-travel-plane

Almost a year ago I spoke at a travel conference in the Netherlands. At that same conference someone from Google was speaking. When asked if Google would be going into travel and would become a competitor to all the travel sites in the room, the answer was clear: no.

Until Google bought a company called “ITA Software“, which according to its website is “is a leading provider of innovative solutions for the travel industry”. This company is now acquired by Google. Under “stiff conditions” the Justice Department, which had looked into the deal, allowed the purchase.

Google is paying $700 million for the ticketing software company. To make the deal happen they had to live up to some restrictions. They for example buy the license to the software for five years, so they are not fully owners. They promised however they would continue to upgrade it and establish firewalls to protect ITA clients’ intellectual property. (more…)

Aren’t we looking at this whole privacy thing from the wrong angle?

privacy-we-should-take-another-angle-castle

One of the hot topics on the web currently is privacy. What can companies like Google or Facebook store from us when it comes to personal data? Can they store anything at all? Do we want Google to be taking pictures of our streets? Should we ban cookies all together? All questions asked by different people, organizations and even regulation officers.

A lot of regulations are taking place, Google is moving towards more privacy options and even governments are interfering. But it looks like we might be overdoing it. And we should be looking at a different angle of it all. (more…)

Google gone crazy or simply Google on a Friday afternoon

It’s just another Friday afternoon at the Google Plex. Or is it? Yes it is, this video found on YouTube shows that Google is a company like many others: relax and fun on the Friday afternoon. You’ll see Googlers & guests hanging out. Nothing search related, all fun. But nice to watch.

Google stops all Street View cars in Germany

Streetview-Germany

Germany was probably one of the countries which was the most difficult towards Google when it comes to Streetview. The Germans just didn’t seem to like the privacy concerns around it. At least, some Germans didn’t. And they now seem to have ‘won’.

According to Searchengineland Google has stopped all Street View cars from driving around and taking pictures in Germany. It is a bold move, especially after Google had recently won a case in German court which made Streetview legal in Germany. (more…)

State of Search top 10 posts for March 2011

10-most-read-on-state-of-search-march-2011

There is a lot of great content being published on State of Search. You might not ‘catch’ them all. So here is an overview of the best read posts which were published in March 2011.

1. SEO Forecasting: A Poor Allocation of Resource – by Sam Crocker
2. Bing vs Google: an eyetracking study: more staring at Google (and organic search beats paid) – by Bas van den Beld
3. 5 ways for a Local Businesses to grow their Twitter Followers and Business – by Sam Murray
4.Google admits to whitelisting sites: endangering their European legal issues? – by Bas van den Beld
5. The growth of mobile search: huge in numbers, not in CTR (research) – by Bas van den Beld
6. Why I’ve Stopped Defending SEO – by Barry Adams
7. Did Google’s algorithm change misfire? Mahalo fires 10% of staff – by Bas van den Beld
8. Developing Great Content Down on the Content Farm – by – by @gregjarboe
9. Majestic SEO now able to find fresh back links within 24 hours – by Bas van den Beld
10. Want to be taken seriously? Start by looking good – by Barry Adams

Follow our Twitteraccount and subscribe to our RSS Feed to stay up to date with all the latest articles on State of Search! (more…)

Larry Page taking control: reorganizes Google management and bonus system

Larry-Page-taking-control-reorganizes-Google-management-business-card

It’s not even taken Larry Page one week in his new role as CEO to make big changes to how Google works. We already heard of the departure of executive Jonathan Rosenberg earlier this week, but now news has come out that Page has a major reorganization of his management team on Thursday.

Page put executives in charge of individual business units at Google, reporting straight to Page himself. Several executives have made a promotion, including Andy Rubin (became senior vice president of mobile) and Vic Gundotra (became senior vice president of social). (more…)

Linkdex review: a tool as your new SEO assistant

Linkdex-dashboard

At SES London I talked to the team of Linkdex. They wanted to show me their new tool. To be really honest: many people want to show me what they’ve built so they hope I will blog about it. In some cases I get pleasantly surprised in other cases it is hard for me to hide from those who want free promotion for a sucky tool. In this case that was different. It became clear very quickly that Linkdex had built something which could be very useful for many search marketers out there.

Linkdex offered me the opportunity to play with the tool for a while. I found that the tool is very useful and has a lot of potential. Below you can read my findings and review of the tool. At the end of the review you can sign up to be one of 50 to try out the tool. (more…)

Page level link Metrics less important, social signals more important in ranking factors?

search-ranking-factors-survey-2011-preliminary-data

SEOMoz looks at what rankingfactors are important for Search engines (read: Google) every so many months/ years. This year they again consulted many SEO experts to find out what they think are the important ranking factors to keep an eye on.

At SMX Munich SEOMoz’ Rand Fishkin presented some preliminary results of that data and the data of research they did on over 10,000 keywords in the SERPS. The data is as said not definite yet but it is always nice to look at the findings so far.

The preliminary research shows not surprisingly that social signals have become much more important than two years ago, but what it also interesting is that it seems that page level metrics have become a lot less important than before. Read some findings and look at Rand’s presentation below. (more…)

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