We all know that Google is testing a lot of things all the time. They usually do this by giving a portion of the users a new feature, function or design to look out. Based on the responses (not the tweets, but how people actually click) they figure out what works and what doesn’t.
We always love to look at the new changes Google is testing out. It gives us an insight into where Google is heading. Now most of the things we spot are indeed changes which are actually being made. Many of the tests which are spotted by many make it. But there are also a lot of changes which don’t make it. This weekend I stumbled on a presentation of a Googler which showed some screens of design tests that didn’t make it. What is interesting about looking at tests that didn’t make it? For one thing, it gives us an idea of how Google is thinking. And you still might see some of the test-changes become actual changes in the future, who knows. (more…)