Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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State of Search top posts for June 2011

10-best-on-state-of-search-june-2011

There is a lot of great content being published on State of Search. You might not ‘catch’ them all. So here is an overview of the best read posts which were published in June 2011. We have ranked them a bit differently this week to make sure you really see the most popular posts in these lists. We have ranked them in order of how much they have been read, how much they have been socialized and how much they have been commented on, find the explanation below the lists. That means that the top 10 posts of June 2011 are:

1. The Future of SEO – by Sam Crocker
2. Google Now Warning WordPress Users They Need To Update – by Bas van den Beld
3. Andy Atkins Kruger: “everything that’s written about Yandex from an SEO perspective is wrong” – by Bas van den Beld
4.How to Use Xenu for the basis of a SEO Campaign – by Sam Murray
5. Google+ : The First Responses from the Expert Marketeers by Bas van den Beld
6. Kicking off a Linkbuilding Campaign with Questions – by Claire Carlile
7. How Personalized is Google Search Really? – by Bas van den Beld
8. We’re doing Google’s job for them- by Barry Adams
9. How busy is the Social Media Manager? (Infographic) – by Bas van den Beld
10. EXCLUSIVE: Raventools to integrate Webmastertools – by Bas van den Beld

Follow our Twitteraccount and subscribe to our RSS Feed to stay up to date with all the latest articles on State of Search! (more…)

An Inside look into Google +

Google + launched last Tuesday. We then discussed the first responses right away on our radioshow. A day after Leo Laporte and his friend from This Week in Google off course also addressed the newly launched Google product. And they (Leo, Jeff Jarvis and Gina Trappani) were joined by none other than Vic Gundotra and Bradley Horowitz from Google who were the most important people behind Google +. You can watch back the entire show below.

Google to take first steps to integrate + into search soon: realtime is gone

realtime-not-found

It has been the buzz of the internet world in the past week, and will most probably continue to be so in the upcoming weeks or even months: Google +. Opinions on the new released Google product differ. And these opinions sometimes differ dramatically. Some people compare it to Google Wave and already have declared it dead before it has even come alive. Others believe Google has finally struck gold when it comes to social.

Most people however believe that this really is it. This is Google’s Social Network, and this is what we will have to work with in the future. But don’t be fooled: Google has just started. And we will see next steps pretty soon. Starting with realtime search, which has disappeared from Google, for now. (more…)

Google Take Out: is Google Taking Privacy Serious Now?

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The left hand navigation of your Google Profile account when you are editing it has something special to it. Not that you can make your profile as nice as possible, but if you look well, most of the items are related to privacy.

After “Account overview” there is the “Profile and privacy” tab, which lets you change all sorts of privacy settings. In the sidebar you’ll also find ‘connected accounts’ which enables you to look and edit accounts connected to your name. And finally there is the “Data liberation” tab. This option to get all your data out of Google has never been that visible before. Is Google taking privacy more seriously? (more…)

Waiting for a Google+ invite? They’ve closed it for the night: “Insane demand”

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We are seeing the same pattern as when Google launched Google Wave: people begging, screaming almost for an invite. The invites seemed to have been put out there randomly, even though Google says the original invites were very carefully picked, based on country, language and other distinctions.

Ever since the first invites went out things went crazy. So crazy that Google decided to shut down the invites for the night, because of “Insane Demand”. (more…)

Is Twitter a Waste of Time? (infographic)

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With the new Google+ functions jumping around the web, will people leave Twitter or Facebook? Probably not. But still, it is a good time to reflect Twitter. Is it a waste of time? This infographic gives some nice insights. (more…)

State of Search radioshow – episode 61: Google Plus and Groupon

The show this week started off with the talk about Google +, Google launched their Social Network just before the show so Bas, Roy and guest Sean Sewell discussed what it was, and what the first thoughts about it were.

Sean Sewell was the guest on the show this time. Sean Sewell is the Director for Lead Generation for Performance Horizon Group, a company that is dedicated to revolutionising the lead generation and affiliate space in the UK. In that role he became very knowledgeable on the topic of coupon sites like Groupon, Living Social and Google Offers. In the second part of the show the future of those sites was discussed.

The shownotes are below. (more…)

Measure your +1 metrics in WebmasterTools and Analytics

Google-Analytics+

Google + is here, big time. If it will become a success or not, we’ll have to wait and see. But Google doesn’t stop there. It is just the beginning actually.

One of the first things they’ve rolled out after Google+ is the ability for webmasters to track and measure their +1 buttons, both in Analytics as in Webmastertools. Social Engagement has really become the main focus for Google. (more…)

Google+ : The First Responses from the Expert Marketeers

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The ink is still fresh, only a few actually have access, but there is no denying it: Google + is here. Tons of articles and posts already being published, some think its a big succes, others think Google just launched their newest social failure. We’ve asked several experts in the industry about their first thoughts, we asked them if they thought it will be succesful. Find them below, and when you are done: give us your opinion! (more…)

Google’s social network is here, we saw the signals, but will it succeed?

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It’s been buzzing for months, is Google going for the Facebook attack? Are they going to build a new Social Network? And last night they finally did. And even though it looks like a Facebook rip off at first, it really isn’t.

But if it will become successful remains to be seen. The first comments around the web have been different. Some like it, some hate it. I still have to make up my mind, but wanted to share the first thoughts and views on it. (more…)

The Money Which Is Surrounding Groupon (infographic)

Grouponzi

It is one of the most talked about topics in the industry at the moment: sites like Groupon, LivingSocial, Google Offers and Facebook Offers. Will they survive? What is their strategy and how much are they worth?

This is also the topic of our radioshow tonight in which we talk with Sean Sewell, who is the Director for Lead Generation for Performance Horizon Group, about Groupon, Google Offers and much more. Tune in LIVE and chat with us at 7PM UK, 8PM Europe, 2PM East Coast, 11AM West Coast.

Meanwhile take a look at this infographic which shows the money which is surrounding Groupon. (more…)

UPDATE: Black Navigation Bar here to stay?

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Update on this post (originally called Two new SERP tests: Black Navigation Bar and Urls on top – May 26 2011): More and more people are seeing the black navigation bar we talk about below. It looks like this might be here to stay. Google hasn’t announced anything on it so far, but the number of people seeing the black navigation bar (which looks a lot like the one you see when logged in to WordPress) indicates Google might be already rolling this out. The url above the search results is also seen more often so it seems Google is actually serious with these changes.

The constant testing in the Google SERPS is hardly news anymore. We saw many of them already and last week showed some tests that hadn’t made it. Today we can again show you two tests in the SERPS.

First we see the black navigation bar, second Google seems to be testing with urls above the snippet result instead of below. (more…)

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