Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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Google Tests Sticky Search Bar and Infinite Scrolling

grey-search-bar

Could it be that in the future all our websites are on the first page of Google? Even though it is millions of sites per search? It could very well be so if we look at the latest Google tests. Infinite scrolling might be the next change Google is up to.

Everything happens for a reason. That also means every Google test is there for a reason. And every design change. The black bar was an example of something which was there for a reason: Google is using it to highlight Google Plus. When Plus came Google also came with a redesign. In that redesign we could see a grey bar showing up on top of the search results, with the search bar in it. That is there for a reason too. (more…)

Google News Badges: Google’s Newest Social Data Tool

Google-badges

Google just gave us an insight into some of their next social steps. As said earlier this week, Google is far from done when it comes to social or Google Plus. The ‘project’ goes on and on.

Even though at first sight it might not seem related, the just released Google News badges is a social feature which again has all the signals in it: data and the social connections within content. (more…)

Google+ changes are coming, here is a wish list

google-plus-wishlist

Google+ is only two weeks young but already people are requesting, no demanding changes to the service. Some forget that the service is still in beta-mode. They claim that the lack of some functionalities could be the reason Google+ won’t be beating Facebook.

Even though Google+ might have a different goal all together, Google also wants to please the users and really build the network. After all, the more users, the more data they get. Well, changes are coming! But what kind of changes? (more…)

Irony at its best: Zuckerberg sets Google+ settings to private

Mark-Zuckerberg-Google+

e all love numbers and we all love to know who is most popular, or at least, who has the most followers, so when the people from Twittercounter built Socialstatistics to measure who has the most followers on Google+ we all dove on it. And we saw that, oh irony, Mark Zuckerberg was the most followed user on Google+.

Well, not anymore. If you go to Socialstatistics now you will see the face you will see on top of many lists of social tools: Robert Scoble. Did he pass Zuckerberg in popularity? Did Zuckerberg leave Google+? No, he didn’t, Zuckerberg isn’t there anymore because he decided to change his privacy settings. His numbers now cannot be read anymore. His profile is still there. (more…)

Manage your site in Yandex with Yandex.Webmaster

Yandex.Webmaster

We already had Google Webmaster Central and Bing Webmaster Tools to manage our sites when it comes to these different search engine. With the growing market share of Yandex in the East of Europe it can also be interesting to look in that direction. But not everyone’s Russian will be as good. Luckily Yandex now launched an English-language Webmaster Tools for Yandex.

The service can be reached at http://webmaster.yandex.com/. The Yandex Webmaster service will provide you with information about your site in relation to Yandex. (more…)

Mark Zuckerberg’s Law of Social Sharing

Facebook CEO and founder Mark Zuckerberg doesn’t seem to be scared of Google Plus at all. Still he did feel the need at the Facebook announcement last week to adress the growth of Facebook: users are now publicly sharing stuff around 4 billion a day. That is a LOT.

He also explained his Law of Social Sharing, Y = C *2^X :

via TechCrunch

Yahoo ends Site Explorer: Yahoo says Move to Bing Webmaster Center

yahoo-site-explorer-closes

When Yahoo and Bing first announced they would partner up many in the industry expected this was bad news for Yahoo Site Explorer. That would inevitably be shut down. It took a while but Yahoo now indeed has announced it will be closing Yahoo Site Explorer.

The closing down of Site Explorer means that Yahoo is directing all their users over to Bing Webmaster Center which should be the default place from now on for site owners when it comes to Bing and Yahoo. (more…)

One Extra Facebook Fan could mean 20 additional visits to your website

State-Of-Search-like

Should we all be running out trying to get likes? Fake accounts? Bribe people to like our content? It could be one of the conclusions if you look at a research performed by Experian Hitwise. They noticed that one fan on Facebook is worth 20 additional visits to your website in a year.

The research shows the importance of likes and fans, but even more shows the power of Facebook in the UK. We already knew that 1 in every 6 page views from UK Internet users goes to a Facebook page. The follow up on that now shows it could get you more visitors to your website. One fan can influence 20 of his friends to also visit your website. (more…)

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