Targeting. It is the word of this decade so far. We want to know exactly what our target audience is doing and how we can act on that. For that we want to know it all and extract every single detail of the target audience. Like age. This infographic looks at different age groups and how they act online. Very handy! (more…)
Google loves data. And data has become much more important to Google in the past few years. Where Google used to be able to get data from the websites and rank them based on that data, in the past few years another important factor has come along: social.
In the past, if one person thought a website was good they would link to it from their own website. Google would pick that up and consider the link as a ‘recommendation’ for the website. That has now changed. The recommendations are no longer ‘just’ done via a link on a website. Most recommendations now come from social networks. Actual people sharing. And a lot more than before too. There are tons of links going around every day. (more…)
When there wasn’t a Google Plus yet we all were talking about SEO, remember that? And the most talked about topic at that time was the Panda Update. What happened? How can we fix it, how can we prevent it from hitting us? It all seems like ages ago. Some even suggested that Google+ was all about taking our eyes away from Panda. Just to give you a reminder of what the Panda Update was. (more…)
Remember Twitter? It’s that service we used a lot before Google+ came around. No, seriously, who had heard of Twitter before 2006? Almost nobody, because it was just starting, they didn’t even call it Twitter until 9 months after the first idea. 2007? A few more users. 2008 really was the first ‘bigger’ year for Twitter, but look now, 2011: over 200 million users and growing. Who would have thought. An overview. (more…)
This year for the first time the UK Search Awards are organized. In several different categories the best in Search for the UK are chosen. The organizers, who are also organizing SASCON, are planning to make this big.
We talked to Peter Young, one of the organizers (and State of Search Blogger off course) and asked him about the awards.
State of Search radioshow – episode 63: Google+ Murdoch and more with @peteyoung
The shownotes are below.
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Google and cooking, is that a combination you would expect? Maybe not at first, but if you think again there is a connection. You can find a lot of recipes on Google for starters, but there is more. Google has a history with health, even though Google Health will be terminated in 2012. And lets not forget the cafeteria on the Google Plex. So its not such a strange idea to invite Jamie Oliver to Google and let him talk about cooking, health and more.
I’ve said this from the beginning: Google Plus needs the connection with search to succeed. And Bill Slawski already said it: posts and comments will start appearing in the Google Result Pages (SERPS). And they are.
Some posts are now showing up in the SERPS. They are not ‘ranking like crazy’ yet and they are far from perfect and it is not every post, but they are there. Should we start optimizing? (more…)
The ultimate big thing in Google Plus for many was… the circles. Many couldn’t believe Facebook hadn’t thought of this (they did, they have groups you can make, just not that obvious). But how useful are they really? This infographic gives you an overview of 21 Google Plus Circles which are actually useful… right? (more…)
Could it be that in the future all our websites are on the first page of Google? Even though it is millions of sites per search? It could very well be so if we look at the latest Google tests. Infinite scrolling might be the next change Google is up to.
Everything happens for a reason. That also means every Google test is there for a reason. And every design change. The black bar was an example of something which was there for a reason: Google is using it to highlight Google Plus. When Plus came Google also came with a redesign. In that redesign we could see a grey bar showing up on top of the search results, with the search bar in it. That is there for a reason too. (more…)
Google just gave us an insight into some of their next social steps. As said earlier this week, Google is far from done when it comes to social or Google Plus. The ‘project’ goes on and on.
Even though at first sight it might not seem related, the just released Google News badges is a social feature which again has all the signals in it: data and the social connections within content. (more…)
Social Media cannot have an ROI, many people have said. Wrong. It can. You just need the right strategy. That is also concluded by Socialcast in collaboration with Column Five, who created this infographic. (more…)
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