Neuromarketing can be great, it can help you ‘understand’ your target audience. But as with many things you should not look at it as the holy grail. There are some ‘buts’ to it. As discussed by Molly Crocket in this weeks Friday Talk.
Crocket talks about how the benefits of “neuro-enhancements” are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them. (more…)
In 2013 State of Search is introducing something new: theme weeks. A week full of posts, articles and more about one specific topic. To provide you with the best information possible, all clustered so you can easily find exactly what you are looking for.
Next to the theme weeks we will also have special pages like the special Google+ page and Best Talks About Online Marketing Page for example. These pages provide you with specific clustered information on certain topics.
This week we will have one of our first ‘Theme Weeks’. The entire week we will be focussing on a specific topic. Since the week after it is SES London, the biggest event in the industry in Europe, we decided to promote next week to “Events Week”. (more…)
There is no denying it, where ten years ago a “CMS” was still relatively new for some, now WordPress is becoming the standard for CMS-es. You can even hardly call it a CMS anymore. It’s a platform. And it’s open source. Which makes there are many, many plugins being written for it every day. And people are using them. Jeff Bullas decided to create an overview of the thirty most downloaded WordPress plugins. Top downloaded one is an SEO plugin, All in One SEO Pack. Yoast’s SEO plugin is on spot 13. (more…)
This week Google announced a new Adwords update which will presumably have a big impact for the advertisers using Google as their main platform. With the new update Google says managing campaigns should become a lot simpler.
But there is more to it than meets the eye. It could implicate a lot of more work from advertisers to turn back the things Google asked them to do last year and next to that it might not always have the result you would think it has. (more…)
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Eric Schmidt gives a series of three public lectures and a concluding symposium on ‘Connectivity and the Diffusion of Power’ as Humanitas Visiting Professor in Media 2013 at CRASSH, University of Cambridge. Here’s part one.
Holy crap, January is already gone again. Has there ever been a first month of the year which passed so quickly? Yes, I know, all Januaries have 31 days, but still, this one seemed to have passed quicker than others.
Maybe it is because so many things happened this month. Google Updates, events, Facebook stepping into search and many more things happened in this month. And a lot of great content happened! Content right here on State of Search off course. Maybe so much great stuff that you missed it. So below you will find an overview of the best read and most shared posts in January 2013. To make it more ‘honest’ (since some posts are on there longer) we also took the last week of December into account (as we will do next month with the last week of January). (more…)
Choosing what Social Network to use is a tricky one. Should you even focus on just one or two? As a small business owner however you have just a short amount of time so need to make choices. One of them being which social network to ‘target’. But how? (more…)
Is your focus when it comes to social media set to the right country? It might not be if what you are targeting is the Western ‘civilised’ world.
Where many brands still focus on the US, UK and Western Europe a lot can be said for turning your head to face other directions: East, towards India, towards Central and South America and South East of Europe. We know Facebook is, are you? (more…)
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.
That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Sergey Brin is one of the founders of Google, so we all know. One of the reasons why he is successful is because he knows how to combine different talents: technical, business and social. In the talk below he speaks at the School of Information at UC Berkeley.
Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. There is one catch: this talk is from 2005. Still, be amazed on how relevant most of it still is!
We know we have a great blogging team, but it is always good to get recognition from the industry and to hear someone else saying you did a good job. That’s why we were proud to have won the European Searchaward last year and to have bloggers win in specific categories in the UK Searchawards both this and last year and we were proud of Aleyda, winning the poll of European Search Personality on Peter’s blog.
Now we have something else to be proud of: TopRank Online Marketing Blog yesterday published a (constantly changing) list of “Top UK Online Marketing Influencers & Bloggers in 2013“. On that list, next to several people who have guest posted for us in the past, we find no less than five State of Search bloggers!
The five bloggers are Paddy Moogan (ranked 18), Sam Noble (ranked 22), Hannah Smith (ranked 23), James Carson (ranked 38) and Bas van den Beld (ranked 5). The list itself is lead by UK Search Personality of the year Dixon Jones and has some familiar names like Kevin Gibbons, Andrew Betts, Dave Naylor, Rishi Lakhani, Andrew Girdwood and many more on there. (more…)
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