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ROI of Social Media: Facebook and Review Sites are the Best

It is a discussion which will be here until the right tools have figured out how to actually measure the ROI of Social Media. But rest assure: there is an ROI.

MDG looked at the statistics and came up with this infographic as a result. It found for example that 96% of CMO’s are now looking at more than just sales when it comes to social media. 68% of them however measures the success by site traffic. Most ROI comes from Facebook, followed by review sites. And that Social Media is a big hit when it comes to recruiting we already knew. (more…)

An Interview With Christine Churchill – speaker at SMX East

As you might have noticed, State of Search is a media partner for SMX East. We are doing several interviews with speakers. We talked to Danny Sullivan, Julie Joyce, Debra Mastaler and Rob Kerry.

Today we have a veteran in the industry: Christine Churchill. Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management. (more…)

How to Get the Most Retweets – Scientificly Proven (infographic)

There is a nice button next to each post on State of Search. It counts the number of retweets. And off course we want it as high as it can possibly get, so that as many people as possible can see our content.

But how to get those retweets? It is actually, not that difficult. This infographic shows you five scientificly proven ways to get as much retweets as possible. Oh, and while you are here, can you please retweet? (more…)

State of Search radioshow – episode 67: reviews, thinkvis and snippets with @thehodge

After a weekend of Thinkvisiblity, who else should be on the show than organizer Dom Hodgson, aka “the hodge”? He came to talk about the event but much more was discussed: how reviews work and are to be trusted or not, snippets and twitter hacks for example.

Missed it? You can listen to the show below with the shownotes. (more…)

Not pretty: Carol Bartz Fired as CEO of Yahoo on the Phone, responds via email

If she was successful or not is open for discussion. Fact is that the board of directors from Yahoo thought it was enough: they sacked Carol Bartz. CFO Tim Morse is temporarily taking over.

Apparently Bartz has been sacked by Chairman of the Yahoo! Board Roy Bostock, together with none other than Jerry Yang himself. The cruel thing is that he sacked her over the phone.

Bartz responded in a way which shows the break up hasn’t gone smoothly with consent from both sides. She drop an e-mail to all the Yahoo employees saying she got fired over the phone. (more…)

Looking at your Internal Link Structure: do they work?

Links are widely considered to be one of the, if not the most important ranking element. Getting the right links is hugely important. But also the links within your site play a big role. It is an indication

Pageranksculpting is a way of making sure your internal structure is in order. But the question is: is this important? Matt Cutts answered a question about this: “If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? Also can you tell us if links from A to A count?”. The important part in this video is to watch Matt Cutts’ fingers. And in the first part he is quite open for his standards.

Clean Up Your Twitter Account: Spammers and Scammers are after You

I don’t know about you, but I’ve seen a huge increase in spam messages on Twitter in the past week. And the sad thing is, that it is not just bots doing it, but genuine accounts are being hacked. Twitter is mainstream now, which means that that is where the hackers go. I’ve had several spam messages from people I know in the past few days.

All I can tell people is to clean up their Twitter accounts, see who you follow, change your password if necessary and be sure to check the applications connected to your account. If there is one you don’t recognize or don’t trust: revoke the access!

Twitter spam is nothing new, but as said, things have increased very much. Impermium found that the percentage of social networking accounts which are fraudulent ranges from 5 percent to 40 percent. So they made this infographic which shows that scammers are becoming more sophisticated every day. (more…)

What If Google Was a Person?

Google knows more and more about us. It knows our moves, it knows where we’ve been and what we like best. That can be very handy. But it can also be very scary. What if Google would be a person? And that person would know everything about us. Do you think we would like that?

An Interview With Rob Kerry – speaker at SMX East

Yes, conference season! That means we can lavish ourselves with great talks on several different places. One of these places is SMX East in New York next week already! State of Search as a media partnering is helping you get warmed up by doing several interviews with speakers.

We talked to Danny Sullivan, Julie Joyce and Debra Mastaler. Today you are hearing from Rob Kerry.

Rob Kerry is the co-founder of the SEO agency Ayima and heads-up an industry leading team of SEO experts, working with a select number of large companies in a similar way to an in-house team. Outside of Ayima, Rob has been the Editor of industry news site Sphinn and the Editor at Search Engine Watch Forums.
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Yandex rolls out Infinite Scrolling

We know Google has been testing infinite scrolling for a while, and we expect Google to come out with some sort of infinite scrolling functionality soon. But the Americans in this case have been beaten by the Russians.

Yandex just announced that they are rolling out infinite scrolling on their search result pages. If you click on the “10 more results” button (either in Russian or the English version) you will get 10 more results below the ten you just saw, keeping the first ten in place and the search box on top. (more…)