Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld

Eight Google Birthday Doodles

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Google celebrates its thirteenth birthday today. And they do that like they have done it in the past 8 years: with a doodle. Google started using the birthday doodles in 2002 and has since every year created a special birthday doodle. To be honest, they are a lot less “breathtaking” than some of the doodles they have made in the recent past. Still it is a nice overview of doodles. (more…)

Google Hits Puberty Today

Google-13-years

Today is the day Google hits puberty. Why? Simply because the search engine today turns 13. Thirteen years ago Sergey Brin and Larry Page decided to name their idea “Googol”, which turned into “Google”. Since then they have grown their company to be the leading company in Tech and a company which dominates how we behave on the web.

Google celebrates its thirteenth birthday with a special doodle, which surprisingly goes to Google.co.nz, to promote the fact that that is now available in Māori. (more…)

Majestic SEO Makes Several Changes To Make Things Easier

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One of the leading tools when it comes to competitor link analysis, Majestic SEO, today announces several changes to their product. Majestic calls it “a bit of a delayed spring clean“. Changes are amongst others improved ability to download ALL your back links and more and clearer navigation inside the tool.

Majestic makes clear that the tool has seen an immense growth in the past six months. Not just in users, but also in amount of data analyzed. To keep a grip on this Majestic merged the Standard Report count and Advanced Report count into one new total, making it a bit clearer to the users. A new figure consisting of the sum of the Standard Report count and Advanced Report count is generated to gain some flexibility. (more…)

Google Removes Blue Arrows, Adds Previews for Sitelinks

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One of the most successful posts on State of Search ever is this one. It is a post I actually wrote on the plane, on my iPad, because I was so annoyed with a new feature which Google launched: the blue arrows.

Apparently many agree with me (and some disagree) that they are annoying for those using the arrows to scroll. Now when I’ve finally gotten used to them and a different way of scrolling (still not using the arrows though) Google decides enough is enough: they are gone.

Together with that change Google also added Instant Previews to the sitelinks. Now your sitelinks can be previewed. It also seems like Google has added some extra rich content to the previews. (more…)

A4U Expo: Matthew Wood about Munich and London

Matthew Wood organizes the A4U Expo in London and Munich. This event is one of the major events in Europe when it comes to affiliate marketing.

As part of our video-interview series at A4U Munich we talked to Matthew during that same A4U Expo in Munich. We talked with Matthew about the Munich event, but also looked at the upcoming A4U London which will start October 19 in London. At that event State of Search will again be covering the event, but we will also be doing special interview sessions again in a special booth on the expo hall floor. So make sure you are there!

I Want to be Number 1! The Evolution of Making Page 1

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We all want to be on page one from Google, right? And before that we wanted to be on page one of Altavista, Lycos or even AskJeeves. We’ve built an entire industry on that phenomenon, trying to get to page one, and then number one.

Searchenginejournal is doing some great infographics lately and this is one of them: the evolution of making page 1. From Lycos to Google, from DMOZ to Panda Update. (more…)

Google Analytics Can be Used in Germany without Complaint

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The Germans have a long history of privacy matters, even outside of the Internet. They are especially keen on protecting their citizens from unwanted collection of data. That has lead to some strange situations, like for example people opting-out their houses from Streetview and then talking about that, with a picture in front of their houses, in the German newspapers.

One of the ‘targets’ of this privacy-sensitive policy has for a long time been Google Analytics. A few years ago it even looked like the Hamburg Data Protection Officer was going to get Analytics declared illegal in Germany. The Data Protection Officer has been working with several commissions and webmasters, as well as Google, to come to a solution. They have now declared officially that Google Analytics can be used in Germany without complaint from the German data protection authorities. (more…)

Friday Talk: Bryan Eisenberg Keynote at Affiliate Summit East 2011

Earlier this week we talked to Bryan Eisenberg while we visited SMX Stockholm. Bryan today launched his website websitetools.com which we highlighted this morning and we figured: why not do a little extra and make our Friday Talks one of Bryan. Bryan is a very good and engaging speaker as you can see in this video from the Affiliate Summit East 2011.

Google and Memory: Does Google Help or Hurt?

Google-Memory-intro

Some people say that the fact that Google is around is bad for our memory. The kids these days don’t learn anything anymore, because Google thinks for them. Others say it helps the youth find a lot more and think differently.

This infographic looks at Google and our memory. You make the decision: does Google help or hurt our memory? (more…)

Bryan Eisenberg Launches The Online Marketer’s Toolbox: Tools, Tools, Tools!

Online-Marketing-Tools

Like tools? Well, you are in for a treat! Today Marketing Optimization expert and well known speaker Bryan Eisenberg launches a website which will full fill many people’s needs and dreams. For the past few years Eisenberg, aka @thegrok, has been ‘collecting’ tools and writing about them. He has now put all these tools on one website: websitetestingtools.com.

The website gives us insight in many tools, currently already 150. And counting, because Bryan wants to keep extending the website with tools he finds on the web and uses. (more…)

AppStore Wars: A History of App Stores

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Most technical people like Starwars, we have seen many examples for that before. And many also like apps, whether they make them themselves, or use them. If you combine the two of them you have two important ingredients for this infographic.

A big battle between the app stores from Apple, Android and all the others is brought together here.  (more…)

Eric Schmidt at Google Hearings: Close to Monopoly, but we’ve not Cooked Anything

Image source: New York Times

Is Google a monopoly? And is Google deliberately pushing down competitors in their own search results? These are the main questions a US Senate subcommittee is trying to get answered in a special Google hearing this week.

With a market share of over 65 percent in the US and close or even over 90 percent in many European countries and with the enormous amount of acquisitions Google is doing these days this is not such a strange question to be asking. The hearing was triggered by complaints from Google competitors like Yelp.

One of the people being heard is Eric Schmidt. Now we all know he likes to throw around some quotes we all find either amusing or interesting. And at the hearing we were not disappointed. Schmidt claimed that Google had learned from mistakes that Microsoft made in the past, he also almost said that Google indeed was a monopoly (isn’t that like close to a confession?) but did not “cook anything” and while he was at it he kind of explained how Google tests algorithm changes. (more…)