We knew it was coming, but today will be an historical day. Today Yahoo officially closes Yahoo Site Explorer. Most of the Site Explorer functionalities will be returning in Bing Webmaster Tools.
However, one of the main reasons people used Site Explorer is the link-data: who links to what site. That specific element will not return at Bing. (more…)
Pete Cashmore knows his Social Media, right? He writes about it regularly. Or maybe you could say that Pete Cashmore is Social Media. It is like the gossip journalist being gossiped about himself. They know their stuff, but they are also so much in the middle of it that it sometimes is difficult to see things with a fresh look. However, when Pete Cashmore goes and talk about the future of Social Media, you keep your eyes open, because it is always interesting to find out his thoughts on this. Cashmore talked about just that on the annual Mashable Media Summit. The talk you can see below.
In this Friday Talk we hand the stage, well AdTech originally did, to Google Head of Social Advertising Products Christian Oestlien to talk about the companies vision on Google+ and their vision for putting people at the center of the web experience and the opportunities it creates for marketers to engage customers in new, better ways.
Earlier this week I posted about Klout, how you should ignore services like that because they don’t give you accurate enough information about specific people. Off course what Klout represents is a trend: we are trying to get a grip on authority. And we are trying to become authorities ourselves, because that might just help us become more important.
So the next question is: how do we build that authority? I actually think that it has much more to do with how knowledgable you are and how hard you work than how visible you are, but ok. This infographic looks at authority building. (more…)
I am very happy and proud to announce that next week we will be doing something very special. We are starting a guestpost series with writers from all around the globe, from different backgrounds, will be writing about one subject: ‘integration of marketing channels’.
We have reached the point in which we need to be talking about integration of all different channels, being it search, affiliate or something else. Just one channel won’t do it anymore. But how can we connect all these channels?
To find that out we have gathered people from different backgrounds to give their view on what integration should be. That means people in search, in social, in e-mail, affiliate marketing and other areas are joining in to create what will be the best file on integration on the web. And stay tuned, because at the end of the series we will have yet another surprise for you… (more…)
In this 75th episode of the State of Search show on Webmasterradio (we forgot to celebrate!) Bas and Roy spent the hour ‘firing at Google’. Is Google making the right moves at the moment or are they heading in the wrong direction?
From Matt Cutts becoming “distinguished engineer” to the latest algorithm changes and the way Google is handling the SERPS, Bas and Roy took a critical look at what Google is doing.
You can listen to the session below with the shownotes.
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As I’ve said many times before on the radioshow Google+ has potential. I just don’t understand the way they roll out things. Some elements are surprising and maybe an add on (hangouts?) while they lacked other obvious elements like search (!) and business pages.
Step by step Google is playing catch up on those features. One of those things might also be the fact that you cannot update Google+ from anywhere but Google+. But that is about to change, making Google+ yet a tiny bit more important. But again Google doesn’t do it full swing. (more…)
Ever since Social Media became main stream people have discovered the principle of “influentials’. Probably not realizing that the influentials have always been there. Even in the stone ages people did stuff because other people influenced them. And that hasn’t changed. What has changed is that we can now measure these influences. Or at least, we think we can.
A good example of that is Klout. The service which looks at how people interact on Social Media. The good thing about Klout was (yes, was) that it didn’t just look at number of followers or number of likes. It looked at the conversation. Or so it said. Recently Klout decided to change some of their algorithm. (more…)
Maybe you have noticed that many of Google’s algorithm changes in the past have been focussed on getting attention for brands. Even in their latests update, they seem to be favoring brands by giving us “Better “Official” Page Detection & Boosting”.
SEOBook made this nice infographic to show us some history and perspective on the way Google looks at brands in their search results. (more…)
Google is constantly on the move. We could fill our blog entirely with Google news and changes if we wanted. Small ones, big ones, useless ones and important changes. Google itself this week decided to tell us about then changes they made to their algorithms.
The common denominator in most of the changes is meta information and especially snippets. Google seems to be pushing meta information like snippets in their algorithm to be better able to differentiate the different results. (more…)
AllThingsD organizes several conferences world wide in which the format is simple: get the important people on stage and interview them. It is a format which works, because you get a lot of information from the specific people.
At the latest AsiaD conference Bradley Horowitz took the stage with Peter Kafka to talk about Google+. Horowitz explains and talks freely about the product.
Google has always been struggling to find out where content has originally been written. In his latest of his famous Webmastervideos Matt Cutts now explains some of the signals Google uses to figure that out. There is a part which you can help Google on yourself, for example by ‘pinging’ the search engines, but Google also looks at some ‘simpler’ elements. Like Pagerank: a higher Pagerank often indicates the source lies there.
Then off course there is rel-canonical which is a huge indicator, but other elements like rel=author also play a big role. Cutts ends with explaining that there are a lot of signals, but that ‘even’ Google messes up sometimes.
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