Thats the thing with Google. Suddenly, overnight, things seem to change with the search giant. All of a sudden an SEO, or nowadays even the SMO, the Social Media Optimizer, has to change their strategy because of the change Google made. Right? Well not always, in many cases if you understand the way Google thinks and works your basic strategy can stay the same, you just have to change some of your tactics. Make some minor adjustments and you continue to do well in the SERPS.
Google’s latest integration of Google+ into the SERPS might indicate there are more changes we have to make to our strategy to stay visible in Google. After all, we now have the ‘suggested users’ more prominent appearing in the results. And the results are mixed with social elements coming from Google products. How to make sure we are visible there? And how to become one of those suggested users? That last one I want to focus on here: I want to be one of the suggested users as much as possible. But how? Let’s analyze. (more…)