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Great Articles You Missed Last Weeks in Search and Social – February 7

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A few months ago we started a series of weekly posts to help you figure out what you should be reading on the web. What did you miss? We at State of Search read a lot so we figured we would share that with you.

To keep up you can off course register for our newsletter and our RSS Feed or follow us on Twitter or Facebook.

The series died a silent death, simply because it took too much time for one person to collect it all. But now the series is back. And with full force. This time the content is provided not by one blogger, but by our entire blogging team. This means you will get only the best! This time you will get the posts on the Tuesday, starting next week we will probably move it to the Friday to give you a ‘weekend reading list’. If you have any tips: tweet us! Enjoy! (more…)

How To Spot Fake and Real Profiles on Facebook

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The web is open and free. Which means everybody can be who they want. Or you might also say: anybody can create who they want. The web has many fake profiles. Something Google for example tries to prevent from happening at Google+ with their real name policy.

Whether that will work remains to be seen. In the mean time other social networks like Twitter and Facebook are filled with fake accounts. We’ve talked about how to recognize Twitter bots before. This time we look at Facebook and we get help from Barracudalabs who produced a great inforgraphic telling us what to look out for when trying to spot Facebook fake profiles. (more…)

Patrick Altoft, speaker at SES London: “Developing a brand is huge”

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In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we listen to Patrick Altoft who his Director of Search at Branded3. (more…)

Friday Talk: Gary Vaynerchuk: Entrepeneur Who Uses The Web

Most people either love or hate Gary Vaynerchuk. But whether you like him or not, there is no denying he is a successful entrepreneur who knows how to use the web.

Vaynerchuk is a passionate speaker so his talks will keep you awake. And trust me, you will have fun and learn something. Take a look at his talk at Inc 500 Seminar 2011.

Everything You Need to Know About the Facebook IPO

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So Facebook is going public. But what does that mean? Is it a big deal? And if so, how big a deal, what for example is the perspective towards other IPO’s? And who are the current shareholders? All this captured in one infographic.

The second infographic shows the numbers on Facebook: revenue, employees, income and more. (more…)

Will Critchlow: “I Love The Increasing Socialisation of my Search Results”

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In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we kick things off with Will Critchlow, one of the founders of Distilled, one of the leading UK Search Agencies. (more…)

Google Fined in France For Abusing Dominant Position

Bottin Cartographes, Rue Édouard Nieuport, Suresnes, France - Google Maps

Things are not really going Google’s way in the first weeks of January so it seems. At least, if you look at the outside perspective of things. From the inside they did some pretty nifty things with the launch of Search Plus Your World for example.

From the outside however we have seen complaints about privacy, complaints about abusing their own products to push their own products and many other little hick ups which led us to think Google might be trying to kill themselves.

In the series of ‘ouch that hurts a little’ Google can add another to the list. A ruling Tuesday in a Paris court found Google guilty of abusing the dominant position of Google Maps. (more…)

Are You a Young SEO? Here’s Your Chance: SES London Tickets + SEO Chicks Mentoring

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As you may have noticed conference season is about to begin again. The first major event in Europe will be SES London 2012. Many great speakers will be present there, some of which we will be highlighting starting next week.

There are many chances you will get to go to that conference, for free! And here is one of them. A special set up from our close friends over at SEO Chicks. A unique opportunity for those starting out in the industry. You can not only win a ticket, you also get free mentoring from some of the best in the industry.

SEO Chicks is running a competition on their blog, because nothing comes for free. You have to prove that you are worth the ticket and the advice! (more…)

Elements That Decide Which Conference You Choose To Attend

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The end of January means you have to get yourself ready for another conference season. In the next few months there will be a lot of events which you can attend to learn about search or social media. To hear the latest developments, listen to great speakers and network with industry colleagues.

State of Search will off course be covering a lot of events for you as you are used from us. Even yesterday we could see a post by Jackie about the London Affiliate Conference. And there will be many more in the months to come.

But if you are planning to attend one of the many conferences out there. How will you decide what conference is best for you? Which one to pick? Let’s take a look at some of the elements which will decide what conference you are going to attend and which one you will leave aside. (more…)

E-Bay Combines Search, Social, Personal and Mobile in One App: Visual Search

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Imagine this: You are looking for a second hand car and you spot a type of car you like on the streets. What do you do? You might write down the type of the car, go home and look it up. You then might be able to find it on E-Bay.

Or… you take a picture of that car and hit search and find it on E-Bay. Pretty smart, right? Great search engine who did that! But it is not Google or Bing taking the next step in visual search, it is the auction site itself who thought of this idea. Their newest version of the Motors iPhone app does just that. (more…)