Brands are still struggling to get a grip on Google+. They know they “have to be there” in order to continue playing a role in social in the future. But who is there now? Is it, to quote a Googler last week in The Netherlands, “just the SEOs” like many SEOs claim? Or only “photographers” as many from that specific area say there are? Fact is that Google+ still needs to find some ground when it comes to usage.
But that you will have to use Google+ one way or another is now accepted. But how? Many brands decide to do the same they did on Facebook: be there, be funny and interesting and get as many ‘followers’ as possible.
One of the brands which is very active is the English brand Cadbury, chocolate maker and as they say themselves the “Official Treat Provider to the London 2012 Olympic & Paralympic Games”. Cadbury decided to get as many people to put them in their circles. But it looks like they might have slipped through Google’s mazes doing that. (more…)