Stay away from drugs, we tell our kids that. They are bad for you and on top of that, they are addictive. But maybe we should keep our kids away from Twitter too? It turns out that Social Media and specifically Twitter might be more addictive than cigarettes or alcohol… (more…)
It is one of those days that articles pop up out of nowhere bringing ‘news’ that might ‘shake the search engine industries foundations’ like never before. It is one of those days that people try to point you at the same article over and over again.
As a blog owner who writes about search engines you immediately wake up on signals like that. What did Google do now? Which change did they make? So with excitement I started reading the article on the Wall Street Journal entitled “Google Gives Search a Refresh”. Here’s something big again! While reading the article I however got less and less excited and got more questions than answers out of it. (more…)
Google is the dominant force in many countries World Wide. In the UK Yahoo and Bing might have thought they still had a chance but that dream now seems to have shattered if we look at the numbers released by Experian Hitwise today.
Experian Hitwise shows us that Google Sites now account for almost 92% of all searches conducted in the UK in February 2012. That means Google has grown again, almost a percentage, whereas Bing and Yahoo saw a decline. (more…)
Bas and Roy discussed several topics today amongst which the video the Google Search Quality Team sent out, how Yahoo focusses on ads rather than search and how Online Marketing is very much missing in education on Universities.
You can listen to the show below.
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We all know Online Marketing right? Its simple, its easy, anyone can do it. Or maybe not. If (online) marketers talk to ‘people on the streets’ they sometimes get strange faces of people who have no idea what they are talking about.
Time for an infographic which explains all the crazy terms, goals and more. This one by Unbounce does just that. (more…)
UPDATE: YOU CAN FIND EVERYTHING ABOUT THE WINNERS OF THE EUROPEAN SEARCHAWARDS HERE. STATE OF SEARCH WON BEST BLOG 2012!
Last Friday at the UK Search Conference the winners of the UK Search Awards presented their winning cases. It was a very insightful day with lots of cases. On the same day, the organizers, Don’t Panic in association with Manual Link Building and SEMPO announced the very first European Search Awards.
On Thursday July 5th in Amsterdam the European Search crowd will gather to celebrate the winners of the best cases in no less than 17 categories for campaigns, use of search, software and the industry’s talent. (more…)
One of the most named points of criticism towards Google is their openness. In the past when you had a Googler at an event you were sure he or she was not going to say a word more than necessary.
In the past year or so this has changed. Google is much more focussed on openness. It might be triggered by the infringements they have gotten where especially the US government has complained about Google being to ‘vague’ or it might have been triggered by the fact that Google for many has become the ‘big and dangerous’ company and they want their brand image to go back to the ‘tech boys’ it was before.
Fact is they are a lot more open, or at least they seem to be. On conferences Googlers seem more open, Google is now giving us monthly updates on their changes, and this week they post a video of their Search Quality Meeting. An 8 minute video showing us the meeting it is all about, or as Amit Singhal says: “This meeting is the heart of what we do, what we approve, how we run search.” (more…)
Many many years ago I studied history. Which immediately means that people think I always win at Trivial Pursuit. I don’t, because ‘facts’ isn’t the main factor when it comes to studying history. As I said last Friday at a talk I did at the UK Searchconference, what you do learn is that history seems to repeat itself. Or better said: people keep on making the same kind of mistakes.
When I read on Techmeme (it really is all over there) that Yahoo was going to sue Facebook for no less than infringement on 10 patents, I had a feeling that what I learned back in college was about to happen again: history ‘repeats’. (more…)
This is a sponsored post from Hazelnut Films, who are kindly giving away two copies of their new video, SEO explained in 90 seconds.
Search Engine Optimisation is one of the most complex and rapidly evolving services that a business can invest in. No matter how good you are at explaining its value, many clients fail to grasp ‘the big picture’ on SEO, and the excellent return on investment that it can deliver.
Hazelnut Films have produced a re-brandable video that seeks to help search agencies in overcoming this challenge.
Between 12th-26th March, you can win a copy by joining a fun social SEO experiment that they’ve devised. The experiment will connect SEOs on opposite sides of the world, and the winners will be able to customise the video with their own brand colour, logo, accreditations and contact details. (more…)
I don’t think there is a marketer in the world who doesn’t look at demographics. Demographics on their target audience, demographics on properties they want to use to target that audience. In the perfect situation they match perfectly.
When we talk about Social Media demographics are always a bit ‘hard’. Yes, we know how many men and women there are, but with Social Media we want the demographics to be more specific. This infographic tries to be specific on not just gender, but also age, education and income. And not just for Facebook and Twitter, but also Google+, Reddit, Digg, Linkedin and, there it is again, Pinterest. (more…)
Last week we announced “Watch Zeus”, a special action by Linkdex to not only get you to SES New York, but which could also earn you $250 and eternal fame. The intention is that you enter a script which will then be animated by Linkdex. Cool stuff and you should check it out.
While waiting for all the entries Linkdex already decided to make one of their own called “What is SEO”. Now that title is not that exiting, what is exciting is the original script idea: the Matrix. Enjoy.
We all want to predict the future and we do that by looking at the past and the present. Many businesses think they have the key to the future.
Gerd Leonhard, founder of GreenFuturists.com talks about how many businesses still get it wrong and how connected and sharing is important.
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