The webmastertools video Matt Cutts makes are not interesting for everyone. Usually the SEO’s already know the things he is talking about. For marketers who are relatively new to search however the video’s can be helpful for understanding the basics.
This week Matt Cutts again released a, what SEOs would call, “101″-video. In this video he answers a quite extensive question: how does Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. (more…)