The +1 button, are you using it a lot? Expressing your appreciation for a specific page you landed on. Just like the Facebook “like” button. It is a nice way of saying you like a page, and it has some other benefits, namely your authority showing up in the SERPS.
But you have to be careful, because it can have a totally different effect as well and you might show up where you don’t want to.
Now with the Facebook button you know that it might show up on your Facebook profile page, which means your friends can see that you’ve liked that specific page and if you go to a specific page you can see which one of your friends liked that page or website. Just look in the sidebar of State of Search and you will see some of your friends who liked this site (hopefully ).
Google Plus largely works in the same way. You won’t see a “+1″ popping up in the G+ stream but you will see on a page if someone has +1-ed that specific page (also see the right sidebar). There is however one extra ‘benefit’ to a +1: they might show up in the search results. (more…)