Have you ever wondered how much money goes around in Tech? You think you can handle it? Well…. here it goes: (more…)
State of Search
Social TV: New TV or Another Layer on Traditional TV
‘The Second Screen’. It is a term which you have been hearing about a lot more in the past year. The second screen many consider to be the ‘new TV’. It is even going to take the place of TV in the end some say. But is that really the case? Or will it be a bonus, will it just change the way we watch TV instead of replace it?
There might be a lot more going on than most people suspect. This was the topic of the keynote presentation at SES New York 2012 by Mike Proulx, Senior VP and Director Social Media at Hill Holliday and author of the book ‘Social TV‘. He claims there is more to Social TV than you’d think and that it will not replace TV, just enforce it. (more…)
Who To Take out to Lunch? The Importance of Knowing the Network
You can safely say that internet marketing in general is going through an important shift. The rules are being changed, the focus is changing. It seems as if finally marketeers start to understand that they are not just there to spit out messages to as many people as possible, hoping someone will pick it up. They are starting to realise they are working with humans. And Social Media and Search are playing a big role in this shift.
Of course the changes Google (and Bing as well) are currently making to how they work are playing a big role in the mindset of the users. Implementing the authorship markup and connecting social accounts to search results and personalising search as a whole are important elements that make marketers think more personal than they were used to in the past decade.
With this change it becomes more important to know who it actually is you are targeting. Which person is influential in a certain topic and even more important, who is connected to that person. Some online marketing tools act on that as well. Linkdex was the first to implement authorship in their tool. They gave you a nice overview of who writes about what topic, giving you an indication of where your targeting should go. But as Matt Roberts, the brains behind Linkdex, said in Iceland last week: that is just a list. We want to know a lot more. As Roberts puts it: we want to know who to take to lunch. (more…)
Friday Talk: An Interview with Mark Zuckerberg and Cheryl Sandberg
Who doesn’t know Mark Zuckerberg, the founder of Facebook? His world (which is our world as well) is changing rapidly, it always has. It is therefore very interesting to listen what Zuckerberg had to say before Facebook went public and before they had a go at Graph Search. In 2011 Zuckerberg and Sandberg were interviewed by Charlie Rose. Watch it below.
The Sacrifices We Make for Social Media: Real-Life, Sleep and Sex
An average UK adult will spend 2 years and four months on social networking sites over their lifetime. Women will spend a lot more time social networking than men: 60 minutes per day vs. 48. That is a lot. Where do we get the time?
It means we have to make sacrifices, leave other things out. But what sacrifices are we all making to make room for social media? Browsermedia decided to take a look. And came up with some surprising sacrifices: real-life socialising (14%), sleep (10%) and even sex (8%) suffer.
Take a look at the info graphic below for a full view. (more…)
SES New York Interview: Marcia Kadanoff about Mobile
Next week SES New York 2013 takes place. The conference is one of the biggest ones in the industry with many different topics covered. Going up to the conference we are talking to some of the speakers at SES New York.
In this interview we are talking to Marcia Kadanoff, CEO & Founder of Open Marketing who will be talking about mobile in New York. (more…)
SES New York Interview: Clayburn Griffin about Facebook Graph Search
Next week SES New York 2013 takes place. The conference is one of the biggest ones in the industry with many different topics covered. Going up to the conference we are talking to some of the speakers at SES New York.
In this interview we are talking to Clayburn Griffin, Organic Search Director at Catalyst who will be talking about Facebook Graph Search in New York. (more…)
Google did De-Index Digg, but by Mistake. Digg is back now
Update:
Digg is now back in the search results after Google explained what happened. Matt Cutts from Google explains it had to do with a spammer attack:
“We were tackling a spammer and inadvertently took action on the root page of digg.com.”
He also stresses this has nothing to with Google Reader, which was suggested on Social Media since Digg announced it would build their own version of it.
He also said:
“we’ll be looking into what protections or process improvements would make this less likely to happen in the future.”
The official response from Google is:
“We’re sorry about the inconvenience this morning to people trying to search for Digg. In the process of removing a spammy link on Digg.com, we inadvertently applied the webspam action to the whole site. We’re correcting this, and the fix should be deployed shortly.”
Original story:
There was a time when Digg.com was the hottest site on the web. Even hotter than Google, believe it or not. Those times have passed and its founder, Kevin Rose, has actually jumped ship to Google.
But still Digg is a force to reckon with. Quantcast last year estimated Digg’s monthly U.S. unique visits at 3.8 million, and that is US only. And a lot of that traffic still comes through Google.
Today however Digg disappeared from Google from a short time. Matt Sawyer of Datadial tweeted out earlier today that the site seems to have disappeared from Google. And he seems to be right. It had (more…)
State of Search News Update: What happened in week 11
Last week our site was filled with all things around tools. And we have a few more surprises up our sleeves on that front. But in the meantime the world kept on spinning. And although State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you, we still like to give you an overview of the most important things that happened last week.
In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
Friday Talk: Larry Page Q&A Zeitgeist Americas 2012
In this Friday Talk we are once again going to listen to Larry Page, who at Zeitgeist Americas 2012 was interviewed about all things Google.
Friday Talk: Dealing With Tough Calls In Organic Search, Matt Cutts and Patrick Thomas
This week in San Jose at SMX West there was one special session: the SMX Evening Forum. In this talk Danny Sullivan asked a lot of questions to two Googlers who know about what is going on with the search part of the company: Matt Cutts and Patrick Thomas.
Top Alternatives for Google Reader: Desktop, Tablet or All Platform
Yesterday Google announced the upcoming death of Google Reader. A shock went through the Tech World: how are we now going to keep up with all that is written in our industry? It even got as far as petitions being set up.
But before you jump to the petition board: there are enough alternatives. There is Social Media off course, but if you want to stick to RSS there are several options as well. Below I’ve highlighted three types of alternatives: the (mainly) desktop alternative, the all platform alternative and the pure tablet alternative. Each with their own advantages. (more…)
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