Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld

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Friday Talk: Jeff Jarvis on Privacy

Jeff Jarvis delivers a keynote address at Big Tent – DatenDialog on the changing role of privacy in society and the value of publicness.

Best Read and Most Shared Posts of October on State of Search

Can you believe it’s November already? How time flies! The end of the year is approaching rapidly. And with October now being over it is time for a little recap, find below the most popular posts from October.

These posts are all written in October and some of them in the last week of September (because if a post would be written in the last week it would never show up in most popular posts right? ) (more…)

Where Does Google’s 100 Million $ Per Day Come From?

Google makes 100 million dollars per day on search advertising, at least, that is what Wordstream tells us. That is a lot of money which goes into the pockets of Google. Where does that money come from? Which industries make Google the most money?

This infographic from Wordstream shows us where the money is coming from: Finance, Travel and jobs play a big role. (more…)

18 Daily SEO Tips – Our October Updates

This month we started something new, on our Facebook page we give away one SEO tip per day. Each day a tip from one of our bloggers or from one of our readers is displayed. For learning purposes.

At the end of each month all the tips will be collected in one post. And that is this post. Find below all the tips from October! If you would like to stay up-to-date every day of the new tips be sure to like our Facebook page so you will see the updates every day. If you have additions, do send them in!

Without further ado, here are the 101 Tips for October: (more…)

Video SEO for WordPress Just Became Really Easy

Here on State of Search we have been using WordPress from the start and we have also from the start been using a few of Joost de Valk’s plugins, including his most famous one, the WordPress SEO plugin. Until now all these plugins were free to use. Recently Joost (who for some is better known under the name “Yoast“), launched his first paid plugin: Video SEO for WordPress.

I was fortunate enough to be able to test in the past few weeks in which as it turned out it had some extra use on an unexpected successful post on State of Search. Find below my review of the plugin. (more…)

Friday Talk: David Meerman Scott at The NAMM Show

David Meerman Scott delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. Het talked about how to instantly engage your Market, connect with customers, and create products that grow your business now.

30 Ways To Promote Your Blogpost

So you have that fantastic blogpost, but now to find readers! You can off course do SEO, but there is much more you can do to promote your blogpost. Here are 30! (more…)

Manchester United most visible in Search, Chelsea most Social

In a week in which there is a lot of Champions League Football taking place it is always nice to build a bridge between two completely different industries. And that is exactly what Searchmetrics decided to do when they started their research to find out which Premier League team is most visible in Google.co.uk and which team has the most social mentions.

The results are interesting. As you will see further down in this post the ‘League Table’ has a slightly different look than the one which shows the rankings of the ‘real’ Premier League. A few teams however rank well on all tables: Manchester United, Chelsea and Arsenal do well online, where Arsenal needs to catch up in points in the real Premier League. The best social platform to be visible on seems to be Facebook. (more…)

Google Authorship Profiles: No Verification Needed?

Google and authority. It clearly is going to play a larger role in the search result pages in the coming months. Where your average search page used to be ‘just 10 blue links’ and Universal Search already brought images and videos to the search results pages, the rel=author is bringing the authority to the result pages.

To help webmasters get the profiles of their authors visible in the search results Google created what is called the “rel=author tag” which allows webmasters to tell Google who is the author of the page.

For the author snippet and image to show up the “rel=author tag” should be implemented properly. It however now seems that Google can figure all that out themselves. A guest poster got linked to a post without verification. (more…)

2000 posts on State of Search: Did you know…?

Can you believe this, we started in February 2011 as a side project, a place where a few of us could ‘drop’ the content they wanted and now, in October 2012, State of Search is not only an award winning blog, it has reached the impressive number of 2000 blogposts. 2000!

Most of the 2000 posts are also not just any post, they are high quality content, content which helps the reader forward, helps the reader understand and helps the reader get a grip on their search and social strategies.

With now an actual editorial team in place and a total of 34 bloggers and counting this blog really has become a website to keep an eye on!

To ‘celebrate’ the 2000nd post I thought I would share some interesting stats and facts with you. (more…)

Friday Talk: Krishnan Sarananthan – How Gamification Reshapes Consumer

If you haven’t seen enough presentations this week with all the conferences coming by, you can sit back and watch this keynote. This Friday Talk is about gamification, one of the ‘buzzwords’ these days. At the GSummit conference in San Francisco Krishnan Sarananthan dives into this topic.