Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
Visit Bas van den Beld's website

SES New York: you have to make it there

Probably the biggest conference in search engine marketing is Search Engine Strategies New York. With a line up of over 200 speakers divided over 70+ sessions you are bound to find something of your liking in New York.

Next to the sessions SES New York however is about a lot more. In New York the exhibition area is bigger than anywhere else. If you compare it to for example London: in London there were five booths in New York the Expo Floor has over a 100 exhibitors there, making it a place where you can very well make deals, get to know more people from the industry and find out which tool is hot or not. (more…)

SEO copywriting: mythbusting & takeaways

The session “SEO copywriting: mythbusting & takeaways” had high expectations, at least from my end. And the two speakers, David Brinks and Ramon Eijkemans lived up to those expectations. They tried to ‘bust’ some SEO-copywriting myths and showed the room what you can do to make better content and do SEO at the same time.

The Mythes they busted:

  • keywordstuffing
  • less=more
  • this boring headline
  • seo copywriting = boring texts
  • content = king

(more…)

Tomorrow: Search Engine Strategies Amsterdam 2010

Search Engine Strategies is everywhere. Well, at least they are where they need to be: the major cities in the world. With London and Berlin leading the way in Europe a Search Engine Strategies event in Amsterdam is a natural next step. Last year SES went to the Dutch capital for the first time. This year they return with a more international program.

Both the events in Berlin and Amsterdam are primarily focussed on the local markets, which means most of the sessions are in the native language of the country, in this case Dutch. This year however the organization, who asked Joost de Valk to do the programming, found a couple of very interesting international speakers to join the creme de la creme of the Dutch market. (more…)

UK about to turn the web upside down? Privacy Bill might do so

The UK is an island, and they say islands are different. In many cases the UK is different from the rest of Europe. They drive on the left for instance. And they are still using the Pound and not the Euro. We can live with that, because we love the Brits. We would even consider moving to the UK because they are a bit ahead of us when it comes to Internet development.

But now the UK government seems to have driven on the left side a bit too much, they must be seeing things the wrong way. Yesterday a Bill passed the House of Lords which will change the UK Internet for ever if it also passes the House of Commons: the “Piracy Bill”, part of the Digital Economy Bill. The passing of the House of Lords however is the most important step. If the Bill makes it many in the UK might just lose their internet access or see their website taken down. (more…)

The Real Time Hype: take it or leave it?

Search is changing rapidly. Search Engines are looking at user intent and what users want. And speed is one thing which users want badly. Get information as fast as you possibly can. It doesn’t matter if its not accurate or if its ‘only’ written in 140 characters, as long as its fast.

The need for speed makes that new tools are developed which makes information go around the web, and with that the world, faster by the second. Status updates on Twitter and Facebook off course are the best examples of content going around the web in split seconds. A continuos conversation. But what can we do with that information? Do we really care? (more…)

State of Search radioshow – episode 2 – Live without Google & Mahalo spam

The second episode of the State of Search radioshow featured ‘just’ the two hosts Bas and Roy. Which gave them the change to really get into some subjects.

Triggered by an event which Bas moderated that day they first discussed the difficulties companies face to get started using the web and the fact that they need to first see the ROI of search and social before they start investing in it. After that several topics came by, from a week without Google, to a spammy Mahalo.

The shownotes are below, all the links can also be found in the special delicious feed. (more…)

Using Google Wave to have Cyber Sex by Collegehumor

Ok, it’s Saturday afternoon, so forgive me if this isn’t the most in-depth post you will ever see on State of Search. However, this video, made by College Humor, is so hilarious I just couldn’t resist. College Humor made this video as a parody on the Google Wave instruction videos on the web. Watch and enjoy it on this weekend!

(more…)

State of Search radioshow – episode 1 – Global Search and Social Media

A new name, a new logo, same hosts, same time, same show. This Tuesday the State of Search radioshow replaced the old Searchcowboy sshow on Webmasterradio.fm. Myself and Roy did our very first “State of Search show” and talked to Ciaran Norris about global search and social media.

Ciaran Norris is a well known name in the Industry. He is the head of social media offering at global media agency Mindshare where he is said to be creating a ‘social media agency’. We know Ciaran from several events where he is a regular speaker and moderator.

(more…)

Google Italy ruling might very well turn out to be a blessing

Last week three Googlers in Italy were convicted to a suspended sentence after they had failed to respond quickly to an uploaded video on Youtube over a year ago which showed Italian youngsters harassing a young boy with Down Syndrom. The response around the web immediately was one of disbelieve. How could Google-employees be sentenced for something they weren’t even directly involved in? Some even came to the conclusion that the ruling was a disaster for the freedom of the web. This could change the web once and for all.

They could be right on the fact that this will change things. However, the ruling in Italy can also turn out to be a blessing in disguise. As I pointed out earlier Google is running into some cultural issues in Europe (and also China by the way). They now see that Europeans have a different take on some things than Americans do. Privacy is a big example of that. If you know Europeans the privacy-issues which now seem to be popping up every week will not come as a surprise. the New York Times analyses the problem very well. They see the clash between European privacy-demands and the US freedom of speech demands.

The fact that Googlers now are sentenced could very well trigger something which will be crucial for the future of the internet: a worldwide consensus on how the rules on the internet will have to work. (more…)

Forget Google Streetview, here is Bing Streetside: wow!

We probably have all seen tons of pictures of Google Streetview cars and trycicles. The presence of the cars and the fact they were taking pictures have gotten many to ask questions about the possible privacy issues. IF Google would ever be forced to do something about their Streetview-pictures, there is a very good alternative waiting for you over at Bing. Heck, I’m even not waiting for Google, I’m switching over now. The “new” Bing Maps is called Streetside Photos and is currently only available in Seattle, San Francisco and Vancouver (Canada).

But what a sight. Streetside uses the Photosynth technology to integrate Flickr photos in Bing Maps. Thus making it a much richer experience than the ‘simple’ Google Streetview. Check it out:

(more…)

Google can only become friends with Europe if starts thinking like a European

Google is by far the largest search engine in Europe. With an average market share of 95% there is no competitor for the search giant. The competitors will however be looking at the latest developments in Europe with some specific interest. Google after all, is having a hard time in Europe.

So what is going on? Google has been under fire in Europe much in the last year. Not just recently, but ever since they launched Streetview in Europe there have been many small fires which Google had to put out. In more than one country. There were Streetview issues in the UK, Switzerland, Denmark and France. The Germans were claiming Analytics might be illegal and the bookscan-deal caused uproars in several European countries with France leading the way.

The latest fires Google has to put out are in Italy, where three Googlers were convicted to a suspended sentence of six months in jail, and Brussels, where Google faces another antitrust claim from three European companies. (more…)

Page 116 of 117« First...1020304050...111112113114115116117