Posts by Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld

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What “Google Me” should be

After a tweet sent out by Digg founder Kevin Rose last week all of a sudden there is another ‘buzz’ (no not the Google one) going around the web about the newest feature in the battle between Google and Facebook. Where Facebook last week announced they were going into search (more on that in a different post), it is now suggested that Google is going into social (again).

Rose’s tweet suggested there might be a “Google Me” on the way. What “Google Me” exactly is, is not clear yet. Google so far hasn’t given any official comment on the rumor. Which off course makes everyone believe its real. On TechCrunch Adam D’Angelo, an ex-Facebook CTO, was quoted saying that the rumors were true and that Google was going after Facebook. On the other hand Kevin Rose already deleted his tweet, which makes the rumor even more strange.

Three things come to mind when you read all the comments and suggestions out there: What is it and (for God’s sake) why does Google go in to the social business again. And finally: what should “Google Me” be?
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A summer interview with… Ralph Tegtmeier (@Fantomaster): do “privacy sanitization”

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!

Today: Ralph Tegtmeier aka fantomaster of fantomaster.com (more…)

A cool new cooperation: State of Search becomes media partner for SES

The website State of Search first came to live at SES London 2010. The first posts were about that conference where we as founders (Lisa and me) were joined by some of our friends. SES and State of Search are therefore always connected. And they kept on being connected in the months after SES London when we covered other SES events like Amsterdam and New York. But now the connection has been made ‘official’. Starting last week State of Search now is an official SES mediapartner! And we are very proud of it!

As a media partner State of Search will off course be covering the events extensively through our posts and our special SES-event pages. But not just that. We will be bringing news about the events going up to the events, we will be sending out a special SES Newsletter and we will be giving you discounts (already 20% off for the next one (see below) !) and the occasional free tickets for the SES events! We are looking forward to all the SES events we will be covering and we will be back with more news about SES soon.

SES San Francisco 2010

The first SES we will be covering as an official SES partner is SES San Francisco 2010. This SES event is immediately a cracker. For the first time SES is turning into a full online marketing event, now called the “Connected Marketing Week” with sessions throughout an entire week. Already 1,500 people have registered so far so the conference will not only be a learning but also a networking event.
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A summer interview with… Peter Young

Today: Peter Young, blogger here at State of Search and his own blog and head of SEO at Mediavest. (more…)

State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlow

Roy returned this week and talked about some of his iPhone issues. Bas and Roy were also joined by Tom Critchlow, a UK SEO, with a speciality in optimizing for Universal Search. Tom is the head of SEO at Distilled in the UK and a well known speaker at international conferences. Tom, sometimes mistaken for his brother Will, talked about how to optimize the Universal Search elements Local, Video and images. A very informative show.

The shownotes are below, all the links can also be found in the special delicious feed. (more…)

A summer interview with… Joost de Valk: “its about video SEO”

Today: WordPress guru and SEO Joost de Valk (Yoast.com) (more…)

Linkbuilding: link exchange requests: what you SHOULD do

Yesterday I talked about the things you should NOT do when addressing site owners (like me) in the hunt for links (please Sphinn that if you liked it). But off course that also asks for answers about what you SHOULD do to attract my attention and get the links. Here are a six pointers to get my (or any bloggers) attention. (more…)

A summer interview with… Barry Adams

Today: our very own blogger, Barry Adams. (more…)

A summer interview with… The Critchlow brothers: Will and Tom Critchlow

This interview was originally published first in our newsletter which is sent out monthly with unique content not published on the web yet. Take a look at the newsletter here and subscribe to the newsletter here.

Today: Will and Tom Critchlow. Brothers and working together at Distilled in the UK. Five questions for them.

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New business models for investigative journalism according to Jeff Jarvis

Jeff Jarvis is a very busy man. He is the author of “What Would Google Do?” and a professor of journalism at CUNY. Besides that he writes a lot on different websites, (co-)hosts podcasts like “This week in Google” and he speaks a lot on different conventions around the world. He also has an interesting view on the newspaper world. He for example believes Murdoch is wrong. But newspapers do want to make some money. Jarvis not only critics Murdoch, he also comes up with answers.

In this video Jeff Jarvis speaks about new business models for investigative journalism at the BRITE ’10 conference. He discusses the importance of mobile media to local news and how Best Buy and the London Telegraph point to new business models. A very interesting presentation to be watching, on a Sunday afternoon for example .