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A4U Speaker: The Squirrel (conversion rate experts): “An effective web business needs traffic and conversions”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today a very special interview with The Squirrel who represents conversion-rate-experts.com. Enjoy and see you next week in London!

Go see his answers here: (more…)

A4U Speaker: Tom Critchlow (@TomCritchlow): “People want to come away with real insights”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today the answers of Tom Critchlow. Tom Critchlow is Head of Search Marketing for Distilled and can be found either working hands on or project managing a team of search marketers.

Go see his answers here: (more…)

Google’s blue arrows: I hate it, turn it off!

Ok, this is going to be a bit of a rant post. I just HAVE to complain about Google, just for a little bit.

<start rant>You know me, I’m somebody who looks at things with a critical view, but with an open view at the same time. There is a reason for everything and before I judge I try to understand that reason first. And you know I can be critical on some things some Googlers might say, but in the end I’m a Google user. Just like everybody else. Although the fact that Bing is not yet available in it’s full potential in Europe does play a role.

But on Googles latest change I cannot for the love of God understand WHY Google implemented this change, and why they don’t have an option to turn it off. I’m talking about the keyboard search functionalities Google implemented last week as part of Instant Search. I’m not a big fan of Instant Search, but I can live with it, it doesn’t bother me. And as somebody who watches what’s going on at the search engines carefully I’m not tempted to turn it off just yet. I want to see how this develops. And as a matter of fact, I hardly notice it.

But the keyboard search… OMG Google… why?? And why can’t I turn the freaking function off???
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Marissa Mayer about Facebook: “There is a lot of content that is being locked in”

Haven’t I seen this somewhere before? Michael Arrington on stage in a talk with Google’s Marissa Mayer with Mayer almost constantly ‘dodging’ the questions, though the questions were not really that tough. Ah yes, It was the setting twice at LeWeb, in both 2008 and 2009. At the TechCrunch Disrupt conference last week they seemed to be doing a rerun of those sessions. Yet, this time Mayer did give us something to chew on. A little…

Some of the remarks Mayer made were not news, but merely a confirmation of what we already knew: (more…)

A4U Speaker: Kevin Gibbons (@kevgibbo): “it’s a real mixture of topics”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today the answers of Kevin Gibbons. SEOptimise founder Kevin Gibbons is a web expert with over 10 years’ experience. He has specialised in the field of search engine marketing since 2003, advising a wide range of industry sectors on increasing their online visibility by using the latest search engine marketing techniques.

Go see his answers here: (more…)

Conference season: where to go in Europe? Five tips (and some discounts)

Its October again, which means its time again to pack our bags and visit some conferences again. The months of October and November are two of the busiest months when it comes to conferences in Europe. With SES Chicago dominating the US Search conference scene in the next month there is still plenty of interesting stuff to find in Europe.

As you are used from State of Search we spent a lot of time at the conferences. We take pride in covering the conferences the best we can and to give you an insight into what is happening. Both if you are at the conference or if you not, our event pages inform you in the best possible way.

So whats going on in the coming months? Time for a little overview of where you can go and where we will be going off course. Off course there is more, but we’ll cover that soon!

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Schmidt does it again: “The Laws Are Written by Lobbyists”

It more and more looks as if Eric Schmidt is trying to get as much attention as possible by delivering remarkable quotes. At the Washington Ideas Forum last week he did it again.

“Washington is an incumbent protection machine,” Schmidt said. “Technology is fundamentally disruptive.” With his quote against lobbyists, “The Laws Are Written by Lobbyists”, he definitely has not made many friends, no matter how right he may be.

The quote:

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A4U Speaker: Magnus Nilsson (@nilsson_magnus): “A4U is surrounded by a high energy buzz”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today we introduce you to Magnus Nilsson. Magnus works with integrated search and performance strategy for international blue-chip clients, with an increasing focus on display advertising and social media as new exciting technologies come to market.

Go see his answers here: (more…)

A4U Speaker: Sam Crocker (@SamuelCrocker): Using Your Competitor’s Tactics to Gain a Competitive Edge

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

First up is Sam Crocker (@SamuelCrocker), Sam is a Lead SEO (and Meme Expert) at Distilled in London and an SEOmoz Global Associate. He will be speaking on the session “Anything You Can Do, I Can Do Better: Using Your Competitor’s Tactics to Gain a Competitive Edge” on the Wednesday at 9.30 am. Go see his answers here: (more…)

State of Search radioshow – episode 28: “A4UExpo, WordPress and Microsoft and AOL buying TechCrunch”

Bas and Roy were joined in the first part of the show by Chris Johnson, one of the members of the Existem team who is organizing the A4U Expo conference in two weeks time. Chris talked about the content of the show, the new venue and the parties.

Remember you can go to A4U Expo FOR FREE by joining in in the competition State of Search is holding!

After the break Bas and Roy discussed how WordPress.com and Microsoft are working together and the acquiring of TechCrunch by AOL and more.

The shownotes are below. (more…)

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