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Discussion: the biggest myths in conversion optimization

Tomorrow on the State of Search radioshow Bas and Roy will have Stephen Pavlovich as their guest on the show. Stephen Pavlovich is one of Europe’s most respected conversion experts around. He started his company Conversion Factory in 2007 and has since been very successful. To see what he is all up to check his blog on his own site and he recently wrote a great post on conversion optimization over at SEOMoz: The Definitive How-To Guide For Conversion Rate Optimization. We also interviewed him this summer!

In the show tomorrow, which will be aired live on webmasterradio.fm (8pm European time, which is 7 in the UK, and in the US it’s at 2pm on the East Coast and 11am on the West Coast, join us in the chat room!), we will adress the topic of conversion optimization.

There is off course the opportunity to ask questions or put in statements in the chat room, but we want to start the discussion early here today already by opening up the floor for your opinions and questions. We will do that by putting in a statement:

What are the biggest myths in conversion optimization?

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Want to see the German blurred houses unblurred? Use an iPhone

We can go on and on about Streetview and Google issues so it seems. We reported last week Google got a slap on the wrist in the UK and this morning that it might be in trouble over data gathering in the US. Meanwhile the next issue pops up in Germany. There many houses are blurred because of privacy regulations. But it turns out that if you are using an iPad or iPhone the blurring isn’t going too well.

PC World tells us some properties to be visible rather than blurred in a preview of the service launched last week. (more…)

Advertising on State of Search: get 20% off until the end of the year

State of Search has rapidly become one of the most read blogs about search engine marketing in the industry. With many high quality writers we always try to deliver high quality content to our readers.

As you may know we only started in February, but we have already managed to get the attention of all the influential websites and people in the industry. The website has built up a solid audience of readers who often return to the website. Plus we get a great amount of traffic from search engines. Visitors come from all over the world to read about what is going on in Search and Social.

In the recent months we have also extensively expanded our event-coverage. Our special event pages are a source for everybody at a conference but also for those at home who want to know what is going on at the conference. But we also extended by bringing you news, a newsletter, a radioshow and a Facebook page with extra content. In the future we will continue this kind of coverage and even extend it. (more…)

Will Eric Schmidt have to face the music in Congress?

When Google accidentally grabbed personal data like e-mails, passwords and other wifi information they most certainly were not thinking of the consequences. Last week Google got a slap on the wrist in the UK when the Information Commissioner’s Office said Google had “committed a “significant breach” of the UK’s Data Protection Act”. Google there got away with just the slap, they weren’t fined or punished in any other way.

The victory of the Republicans in the US elections last week however might be the setup for something bigger for Google.

U.S. Representative Joe Barton, the top Republican on the House Energy and Commerce Committee, in a tv- interview last week said there was a big chance chief executives from companies such as Google and Facebook could be called before the Commerce Committee. (more…)

Marissa Mayer: “Launching Gmail on April Fools day was widely misinterpreted”

Digg has found an interesting format of interviewing: Digg Dialogue, getting their audience to send in the questions and then ask them to  a ‘web-celebrity’. This time Marissa Mayer came back to Digg to answer questions. Mayer answered questions in all ranges, from the ‘disaster’ which was Google Wave up to Google TV, a Google Car and more.

A nice one: the one gadget she can’t live without: her Verizon card to get on the web and her smart phones.

See the entire interview below:

Google Analytics introduces “Major Contributors”: find out what is causing traffic changes

Google Analytics for many is a highly underestimated tool. My guess is that still the major part of the Analytics users ‘only’ looks at the incoming traffic numbers. How many visitors did we get yesterday? The question “where did they come from” even is too much information for some.

Luckily there are others who do understand the full potential of the free analytics tool and use all the features Google is giving us. And those users will be happy with the latest change Google made to Analytics: “Major Contributors“. (more…)

Cameron announces changes in regulations: the next Silicon Valley must be London

One thing which annoys Europeans very much when it comes to tech is that they always have to wait until the US decides its time to roll out their newest products to Europe. We are still waiting for a decent Bing here and there are numerous Google features out there which are still waiting for their first European appearance.

One of the reasons why this is happening is that the major companies like Google and Facebook all have their headquarters based in Silicon Valley. This the ‘heart’ of Tech. This is where it all happens. But maybe there is hope for the Europeans. The “next” Silicon Valley might be a bit closer: in London.

Supported by Facebook and Google and some other high tech firms the UK has decided its time to make steps. English prime minister David Cameron will today be announcing several measurements to turn Londons East End, where the Olympic Park is situated, into the next Silicon Valley. (more…)

Google committed “significant breach” of UK’s Data Protection Act, but gets away

Just last week we told you that Google might face charges in the UK for taking e-mails, e-mail passwords, addresses and other data when collecting Streetview data in the UK. After Google admitted that it had taken that data The Information Commissioner’s Office (ICO) said they would now re-investigate after previous investigations had finished already.

The UK information commissioner, Christopher Graham, now confirms Google committed a “significant breach” of the UK’s Data Protection Act. He however does not feel that Google needs to pay a fine. Google however has been ordered to delete the data it collected and sign an undertaking that it won’t happen again. Plus they want Google to further train their employees. (more…)

State of Search radioshow – episode 32: Liverpool FC, Hyves, Google Places and events in Europe

This week Nichola Stott joined Bas and Roy on the show. She recently worked for Liverpool FC, which was discussed shortly on the show. The selling of Hyves was discussed by Bas and Roy after which Bas, Roy and Nichola dove into the reasons why Google changed their Places Search. Also different events around Europe from last week were discussed.

The shownotes are below. (more…)

Google launches its ‘blurred’ Streetview in Germany

There has been no country which has been so hesitant when it comes to Googles Streetview as Germany. Yes, in the UK there were people chasing Streetview cars, as were there people in France, Greece and Spain who highly opposed to the taking of the pictures. But nowhere the opposition was bigger than in Germany.

Now the biggest European country finally is accessible in Streetview. Well, a little bit. The Germans have demanded that before launching they could decide whether or not they wanted their homes to be in there. This resulted in the fact that Streetview now excludes 244,000 addresses that Germans have demanded be pixelated. (more…)

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