It’s the question everybody wants answered: how to rank number one on Google. And since Matt Cutts is answering questions in his Google Webmaster videos, why not asking him how to rank number one? This video might give you answer or might not…
State of Search
Forget Pagerank and Mozrank, Majestic Launches “Flow Metrics”
Linkbuilders love Pagerank and Mozrank. Even though Pagerank has no influence on rankings it shows us what a site and a link on that site can be “worth”. But is it the best way to figure that out?
Majestic SEO probably has the most insights on the worth of any link out there since they have the biggest database of links on the web. Majestic SEO feels Mozrank and Pagerank as well as the AC Rank they have been using could use some improvement. So they decided to develop a new quality metrics “Flow Metrics” with two “scores”: Citation Flow and Trust Flow. (more…)
Yahoo CEO Thompson Resigns over Resume and Disease
Things are going in all directions for Yahoo these days, but its far from a steady road ahead. Even though the former search giant keeps developing they are also experiencing a lot of headwind.
Yesterday Yahoo announced that its president Scott Thompson has resigned. His place will be taken for now by Yahoo’s global media head Ross Levinsohn. Thompson has been under fire for lying on his resume but health issues are supposedly also part of the reason he is leaving.
Thompson came from Paypal after Carol Bartz was fired last September and thus has not been in charge for very long. Recently it rumors came up suggesting Thomspon had been lying on his resume. This is one of the reasons the CEO is stepping down. (more…)
Friday Talk: Alex Bogusky on The Rise of the Social Entrepreneur
“Social” is hot. But “Social” for many still means consumer stuff, not business stuff. Still there is a lot of movement in Social for Business, and rightfully so, after all, we are all humans. But how can you make Social work as a company? The trick is probably to actually be social and not act social.
Someone who is successful in social is Social Entrepeneur Alex Bogusky. He is someone who knows PR and Communications and has used that in many ways, including for Al Gore. He knows how to make business out of social as well. In this talk he talks about just that.
Bing Launches “The New Bing”: Search Goes Social In Extreme
Bing has been a bit ‘quiet’ over the past few years, we were all wondering whether the people at Microsoft had given up on the battle with Google and if they might even consider selling the engine to Facebook.
Then last week Bing suddenly came out with a new whiter design. Much more like how Google used to be. Was this a move which was a response to Google’s more and more cluttered search results? Maybe a little, but yesterday it became all clear why: Bing ‘relaunched’ into “The New Bing”, “a brand new information architecture with a three column design”.
Bing integrates social into search as well as what they call a ‘snapshot’, a column which helps you ‘do’ things a lot faster, like instantly booking a hotel. (more…)
SEO vs PPC – The What And The Why
You have them at conferences sometimes: the battle between SEO and PPC on stage: which one is better, which one is more effective and which one is easier. Probably those in favor of either one of them will never agree on that.
Still there are many who don’t see the difference. People ‘on the streets’ who are asked about Google sometimes say they believe every result in Google is PPC: you have to pay to get up there. But they won’t call it “PPC”, because they haven’t even have heard of the term PPC, let alone SEO. This infographic looks at the initial differences between the both.
Google’s Maile Ohye Talks About “SEO Mistakes”, But Are They SEO?
Google’s Maile Ohye is a smart woman who knows her stuff. She decided it was time to address some SEO matters and ‘teach’ the world about SEO. So she made a video called “5 common mistakes in SEO (and 6 good ideas!)”.
The video, which you can see below, is a quick 101 lesson in how to think about SEO, or even better, how to think about sites in general. The title suggests you will get actual SEO mistakes and tips. In fact it is about how to think strategically. Still, its a message we all should be aware off, but why the “SEO Mistakes” title? (more…)
Google Testing or Rolling Out Sources Results? (UPDATED)
Google is giving us more and more information within the SERPS which makes that we don’t need to be clicking on results anymore or we get many different kind of results to choose from. It is a matter of time before Google is actually answering the questions we are putting up into our search bar.
As a matter of fact, I am now seeing some results which do just that: giving us semantic results in the right navigation of Google. Specific searches are giving me specific answers. The interesting part is that it is only showing it to me on Google.co.uk and they log me out. (more…)
Yahoo Offering Small Businesses a Marketing Dashboard
I do many different types of training sessions. Many of the times it is in company, which means that its a large company which centrally organizes which products and tools they use.
Sometimes I do ‘open’ training sessions. In these sessions I usually get small business owners. They are looking for ‘free’ or ‘cheap’ tools with which they can track their online performance: analytics of sites of course, but also online mentions, brand reputation.
There are many free tools out there which you can combine and which can be quite useful. Most of them however are very ‘global’, not local. Yahoo now decided to get into the local opportunities by offering (US only for now) a “Yahoo! Marketing Dashboard”, a tool which will show you how your local online marketing is doing. (more…)
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