In only a few weeks time London will again be ‘taken by affiliates’ for the A4U Expo 2012 in London. And off course (what else!) State of Search will be there, there are some of the blogging team speaking there while others will be blogging.
The agenda for the event has been up since last week already and now A4U has announced the keynote speaker for the upcoming event: Managing Director of Sales Logiq, Dr Mike Baxter. Het will be holding a presentation called “Getting Personal to Drive Conversion – Customer Behaviour Meets Big Data“.
With that A4U plays in on the trend which you can see around the web a lot: big data. A new buzzword, but one with great importance.
From A4U Expo:
“Dr Mike will be discussing how the use of data and the science of purchase behaviour can be used to tailor both content and the customer journey to positively influence conversion. He’ll demonstrate how smart algorithms can drive more revenue simply by
harnessing technology to deliver the right content to the right customer at the right moment.”
He will be talking a lot about personalisation, which is the big follow up for big data off course.
Who is the keynote speaker
“Dr Mike”? You might ask. Well “Dr Mike” Mike Baxter, founded Sales Logiq in 2001. Since then the agency has worked to provide its clients with conversion optimisation audits, checkout audits, SEO audits and bespoke consultancy. He has been serving clients like Argos, Avis, Google, KLM, Santander, Sony and Tesco.
Mike Baxter himself is enthusiastic about doing the keynote. He says:
Posted in A4U Expo | Tags: A4U Expo London 2012, speaker
“The days of the wild west in ecommerce are long gone – there are very few bucks to be made simply by offering an assortment of products for sale online. Over the past 5 to ten years, click through rates for online advertising has halved, as have the conversion rates for those visitors that do click through.
Making money online is getting tougher. The winners are going to be those that work hardest – in maximising the value they derive from data; in reaching out to customers across multiple channels and in optimising performance in every corner of their business.
How best to do this is what I hope delegates will learn over the two days of the a4uexpo. Two days of presentations, however, is a lot to absorb and my job, as keynote speaker, is to try to distil key elements of the various presentations on different topics and try to synthesise it into something they can take back to the office and act upon.
It’s not the easiest of jobs but it’s still the best job in the whole conference!”